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L'Oréal Groupe in Beauty and Personal Care (World)
Euromonitor International, June 2011, Pages: 49
L'Oréal’s strategy is to reach 1 billion new consumers primarily through expansion in the emerging markets. It has performed well, customising its operation to better understand the regional specific needs, but it has more opportunity for growth thanks to its high-quality mass products. In the Western markets, it has done well tapping into the value-seeking consumer trend, but will benefit from including “green” products within its mass range and making greater use of interactive media channels.
The L'Oréal Groupe in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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