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Mary Kay Inc in Beauty and Personal Care (World)
Euromonitor International, June 2011, Pages: 30
Mary Kay - the third largest beauty and personal care direct seller - is gradually easing its reliance on the US as the biggest market for its products. Investment in emerging markets is paying off and in China the company is already among the top 10 players and ranks second in direct selling. Mary Kay is now aiming at India, which could help it reach its US$3 billion sales target by 2011.
The Mary Kay Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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