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PepsiCo Inc in Soft Drinks (World)
Euromonitor International, March 2012, Pages: 38
PepsiCo's strategy is to develop overall beverages and widen its geographies and categories. The acquisition of Wimm-Bill-Dann (WBD) in 2011 clearly reflects this strategy. However, its sluggish performance in the US beverages market has called for an increase in marketing spend to support its core brands in 2012. The struggle to balance the geographic spread and satisfy immediate return for shareholders continues.
Euromonitor International’s PepsiCo Inc in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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