Retail Tissue in Mexico

Euromonitor International, March 2013, Pages: 33

Toilet paper in Mexico increased in value by 5% in 2012, rising to Mx$15,186 million. This means that toilet paper accounted for 78% of total retail tissue value sales in Mexico during 2012. As a result, toilet paper remained the major driver of growth in retail tissue during the year with the 2% volume growth and 5% value growth registered in retail tissue mirrored in toilet paper.

Euromonitor International's Retail Tissue in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

RETAIL TISSUE IN MEXICO
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Tissue Sales by Category: Value 2007-2012
Table 2 Retail Tissue Sales by Category: % Value Growth 2007-2012
Table 3 Retail Tissue Company Shares 2008-2012
Table 4 Retail Tissue Brand Shares 2009-2012
Table 5 Forecast Retail Tissue Sales by Category: Value 2012-2017
Table 6 Forecast Retail Tissue Sales by Category: % Value Growth 2012-2017
Fábricas De Papel Potosí SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 1 Fábricas de Papel Potosí SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Fábricas de Papel Potosí SA de CV: Competitive Position 2012
Kimberly-Clark De México Sab De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 3 Kimberly-Clark de México SA de CV: Key Facts
Summary 4 Kimberly-Clark de México SA de CV: Operational Indicators
Company Background
Production
Summary 5 Kimberly-Clark de México SA de CV: Production Statistics 2011
Competitive Positioning
Summary 6 Kimberly-Clark de México SA de CV: Competitive Position 2012 Retail Value
Executive Summary
Sales of Tissue and Hygiene Products Observe Positive Growth
Manufacturers Increase the Range of Jumbo Packs on Offer
Market Segmentation Boosts Demand and Growth in Tissue and Hygiene
Grocery Retailers Dominate the Retail Distribution of Tissue and Hygiene
Demographic Trends Are Expected To Drive Growth During the Forecast Period
Key Trends and Developments
the Presence of Private Label Increases in Mexico
Negative Birth Rates and An Ageing Population Reshape the Market
Environmentally Friendly Products Remain Underdeveloped
Consumers Seek Good Value and Extra Benefits
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Penetration of Private Label by Category 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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