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Sports and Energy Drinks in Ireland
Euromonitor International, June 2011, Pages: 34
Sports and energy drinks fell by 4% in off-trade value in 2010 as consumers began to reduce their expenditure in this relatively high-priced category. Heavy promotion from leading drinks Lucozade, Lucozade Sport and Red Bull was not enough to forestall a trend for value and trading down, with a small uplift for private label and cheaper challenger brands. Irish consumers, increasingly cautious due to the vagaries of the recession, looked to other soft drinks categories as adequate and cheaper...
The Sports and Energy Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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