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What Consumers Want - Buying Trends in European Home Care Product Image

What Consumers Want - Buying Trends in European Home Care

  • ID: 1830223
  • June 2011
  • Region: Europe
  • 43 pages
  • Euromonitor International

Europe represents the largest regional home care market globally. Between its developed West and emerging East it illustrates the fortunes and trends of the world market in microcosm and represents a showcase for emerging trends and how they influence consumer purchasing patterns today and in the future.

The What Consumers Want – Buying Trends in European Home Care global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

What Consumers Want – Buying Trends in European Home Care
Euromonitor International
June 2011
Introduction
Market Profile and Consumer Trends
Search for Value
Disposable Culture
The Home
Health and Wellness
The Environment
The Internet
Conclusions
Report Definitions

Note: Product cover images may vary from those shown

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