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Corporate Strategies in Consumer Foodservice
Euromonitor International, June 2011, Pages: 46
With the global economic recovery now well under way, the priority for global operators is now to repair the damage done, or consolidate the gains made, during the global downturn. While global fast food brands continue to lead the way, the world is fragmenting rapidly in terms of market share, categories and consumer groups. In this new report, Euromonitor International explores the ways the world’s most successful operators have come to terms with an ever more diverse operating environment.
The Corporate Strategies in Consumer Foodservice global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type and Chained/Independent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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