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The Procter & Gamble Company in Consumer Appliances (World)
Euromonitor International, June 2011, Pages: 49
Procter & Gamble’s consumer appliances offer is fairly limited; all of its sales are generated in small appliances, mostly in personal care. Nonetheless, the volume of these markets, backed by the company’s strategy of developing the largest possible brand equity for its portfolio, ranked it among the top three in consumer appliances at global level in 2010, despite losing share in most markets.
The The Procter & Gamble Company in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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