|
|
 |
|
Viewing report
|
|
|
|
Infotainment Report 2011
SupplierBusiness, June 2011, Pages: 142
This report assesses key trends in infotainment, and considers many of the market drivers and market barriers for the various participants in the infotainment eco-system. The report reviews the activities of many industry forums active in developing standards for infotainment hardware and software.
The report also includes a comprehensive review of infotainment sub-systems and technology, including satellite radio, DAB, HR radio, internet radio, Bluetooth, navigation, telematics, voice recognition and smartphone integration strategies. Furthermore, the report analyses the latest developments of the major suppliers in this sector.
Background to this Research
While some OEMs are responding to economic pressures with a range of “value” vehicles, promoting fuel efficiency and safety, others are focusing on product innovation and differentiation inside the vehicle in an attempt to win customers hearts as well as their heads, and – consequently – a larger share of their wallet.
Nowhere is this product innovation more apparent than in the area of infotainment systems. Infotainment is considered by most OEMs as important to the brand and often a key differentiator in the car-buying decision, with a customer appetite for functionality driven not by the brand but by experiences with consumer electronics.
|
|
|
|
