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Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback
John Wiley and Sons Ltd, Jan 2011, Pages: 256
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, Nintendo: Playing to Wiin traces the company's humble origins to its stunning success with the DS and Wii consoles.
Playing to Wiin
When Nintendo released the Wii home console in November 2006, it changed the face of global gaming forever. Sony and Microsoft, whom many expected to dominate the market, were caught unawares by the launch of Nintendo’s revolutionary product. But rarely has the story been told of this elusive, low-profile family company. How did this struggling company, faced with an existential crisis both in leadership and product in the last decade, manage such a dramatic comeback?
Daniel Sloan uncovers its tale in the newly published, “Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback”. In this book, he details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software – all these factors combined to expand the gaming population and propel Nintendo to the industry’s peak.
The book focuses on the way unorthodox business decisions – by Hiroshi Yamauchi in choosing his successor, and by Satoru Iwata and others in charting 21st century direction – returned to Nintendo, at least for a time, the mantle of the world’s greatest video game company. Comments from key management and designers, as well as from analysts and historians who have followed Nintendo over the years, offer added insight to the strategic decisions that have let Nintendo remain a company of consequence.
“Playing to Wiin is the story of a company in an existential crisis that not only found its way but regained the mantle of industry leader,” said the author. “With new hit product and games, as well as a new definition and demographics for the entertainment field, the Kyoto giant reached heights and wealth that all three generations of its past leadership could only have dreamed of.”
For executives looking for an inspirational story about creative turnaround strategy, this is a book to be picked up.
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