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Universal Design: The H.U.M.B.L.E.S. Method for User-Centred Business

Ashgate Publishing, July 2011, Pages: 180


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The principles of “Design for All” describe the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to participate in society on an equal basis. The aim is to allow any user or consumer to access, use, and understand any part of the environment as independently as possible, and experience all types of activity i.e. economic, social, cultural, entertainment, and recreational.
Francesc Aragall's “Design for All” offers every organization, whether a provider of services or products, with a clear understanding of the role and value of universal design (design for all) and a detailed model for:

- assessing your current design practices,
- identifying the key elements in product or service design and delivery that need reengineering,
- working with users to make the change,
- communicating success stories.

This is a must-read for organizations who are alive to the value of design in differentiating their products and services from those of their competitors and who wish to engage all parts of their market to create a better, customer-oriented experience.



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