Universal Design: The H.U.M.B.L.E.S. Method for User-Centred Business

  • ID: 1830596
  • July 2011
  • 180 Pages
  • Ashgate Publishing

The principles of “Design for All” describe the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to participate in society on an equal basis. The aim is to allow any user or consumer to access, use, and understand any part of the environment as independently as possible, and experience all types of activity i.e. economic, social, cultural, entertainment, and recreational.
Francesc Aragall's “Design for All” offers every organization, whether a provider of services or products, with a clear understanding of the role and value of universal design (design for all) and a detailed model for:

- assessing your current design practices,
- identifying the key elements in product or service design and delivery that need reengineering,
- working with users to make the change,
- communicating success stories.

This is a must-read for organizations who are alive to the value of design in differentiating their products and services from those of their competitors and who wish to engage all parts of their market to create a better, customer-oriented experience.

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Executive summary
Definition of concepts
Highlight design for all opportunities
User identification
Monitor interaction
Breakthrough options
Lay out solutions
Efficient communication
Success evaluation
Experiences, examples and cases of study

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Francesc Aragall is General Director of ProAsolutions (an accessibility and design consultancy) and President of the Design for All Foundation. His previous experience includes advising the European Commission on the CEN Regulations (covering contact lenses) and a career in teaching and practising ergonomics.

Jordi Montana is currently a professor at ESADE, Faculty of Business Administration, and at the Ramon Llul University, Barcelona. He is also the director of the ESADE Board of Design Management. He holds a PhD in Industrial Engineering (Polytechnic University of Catalonia) and an MBA (ESADE). Apart from teaching, he also acts as a consultant on marketing and design management issues for public and private national and international companies and institutions. He has published several books on marketing and design and is the author of many articles and essays.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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