The number of mass affluent individuals has increased rapidly over the past few years and the nearly rich are finally being recognized as a customer group with very distinct needs. Providers are currently struggling to keep up with market developments and every day face new challenges in their attempts to create a winning mass affluent strategy. ‘European Mass Affluent Strategies 2001’ is unique in that it provides key market information together with top level strategic advice in an easily accessible and usable format. The report analyzes in detail the drivers of this growing market. It defines and characterizes mass affluent customers, and assesses the strategies of current service providers. The report concludes by pinpointing the strategies necessary to succeed in this fast-paced market.
