Contents:

EXECUTIVE SUMMARY INTRODUCTION What is this report about? Who is the target reader? How to use this report MARKET CONTEXT Environment What has driven the high net worth boom Private banking - the role and the responsibility Demand Where high net worths invest Supply Interface Country snapshots Europe Germany France Italy Spain The Nordic region The United Kingdom CUSTOMER FOCUS Customer segmentation Entrepreneur Earner Inheritor Divorcee Celebrity The customer lifecycle Customer demands Customer trends Services beyond asset management The mega high net worth customer The difference between mega high net worths and high net worths The family office - Mega High Net Worths only need apply Finding and marketing to high net worth customers How customers are reached Distribution COMPETITOR DYNAMICS The competitors- Europe wide The traditional private banks The investment banks Retail banks enter the market Private Client Managers/ Stockbrokers Other competitors Country specific competitor dynamics Germany France Italy Spain The Nordic region Switzerland United Kingdom US competition Competitor data Pan-European Germany France Italy Spain The Nordic region The United Kingdom FUTURE DECODED European Forecasts Optimistic scenario The neutral scenario Pessimistic scenario Market concentration Future Outlook Value through the chain Segmentation and demand Wealth managers must have online services Branding is extremely important European Data Country Data France Germany The Nordic region Italy Spain The United Kingdom ACTION POINTS APPENDIX Methodology Data Definitions Further reading Contacts SPP writing team How to contact