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West and Central African Mobile Communications Market Tracker
Frost & Sullivan, April 2011, Pages: 120
This West and Central African Mobile Communications Market Tracker report includes an analysis of key market developments and trends, the market size in terms of revenues and subscribers, sources of competitive advantage and strategic recommendations. This research service also investigates the deployments of new technologies in West and Central African markets. This study identifies the market forces in the three markets and determines the potential growth of the different mobile communications services. The base year for the research study is 2009 and the forecast period is from 2010 to 2016. Slide 1-118 encompasses an analysis of West and Central African mobile markets, specifically Nigeria, Cameroon and Ivory Coast.
Market Overview:
Low Levels of Mobile Broadband Penetration Indicate Potential for Considerable Growth
West and Central Africa represents one of the fastest-growing mobile communications market in sub-Saharan Africa. Over the past few years, the region has witnessed a dramatic increase in mobile subscriptions due mainly to the surge in mobile subscriptions in Nigeria. The low levels of mobile broadband penetration in the region indicate that there is room for growth. “The West and Central African region is one of the most dynamic with more than 3 mobile operators in each country and massive infrastructure development,” notes the analyst of this research. “The intense competition amongst mobile operators has boosted market development in terms of offerings and technology deployed.”
Unlike in other regions, most operators in Central and West Africa have rolled out fibre optic backbone, thereby bypassing the incumbent fixed line operators’ expensive transmission networks. Although the mobile broadband penetration rate is less than 1 per cent in the three countries, they have experienced a considerable uptake of broadband services due to the increasing adoption of social media and decrease in tariffs. In Nigeria, mobile broadband has surpassed fixed broadband subscriptions over the past 2 years and this trend is expected to be witnessed in Cameroon and the Ivory Coast in the next 3 years.
Improvement in Service Quality and Development of Innovative Solutions Critical to Sustaining Profitability
High taxes on telecom services and compulsory subscriber registration threaten to dampen market expansion. The high cost and limited availability of bandwidth also threaten to rein in market prospects. “A number of factors currently hamper the growth of this region,” explains the analyst. “These include low disposable income, lack of infrastructure in rural areas and the shortage of bandwidth in most countries in the region, especially in Cameroon and the Ivory Coast.”
To sustain profit margins, mobile operators should improve the quality of services through continuous infrastructure investment such as network capacity upgrade and deployments of new technologies. “They should also focus on developing innovative solutions, such as cyber cafés for broadband services that target the mass market,” concludes the analyst. “Focusing on enterprise solutions and developing sound distribution channels for mobile money services will also help maintain growth momentum.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following countries in this research:
- Nigeria
- Cameroon
- Ivory Coast
Technology
The following technologies are covered in this research:
- CDMA
- GSM
- GPRS
- HSDPA
- WCDMA
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