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A Strategic Analysis of the Asia Pacific Enterprise Telephony Endpoints Markets, 2010
Frost & Sullivan, April 2011, Pages: 100
This Frost & Sullivan research service titled A Strategic Analysis of the Asia Pacific Telephony Endpoints Markets, 2010 provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants.
Analysis of the Asia Pacific Enterprise Telephony Endpoints Markets study offers an analysis of the endpoints market. It analyses the market trends, of IP deskphones phones softphones, Rich Media Phones, SIP phones and Digital phones only. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete '360 Degree Perspective' from which to drive decision-making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets and technology.
Market Overview:
Demand for IP Deskphones and SIP-based Phones Spurs Growth in Asia Pacific Enterprise Telephony Endpoints Markets
The Asia Pacific enterprise telephony endpoints market is expected to witness a compound annual growth rate (CAGR) of 9.0 percent from 2009 to 2016. Trends indicate that Greater China and India will be driving a significant portion of this growth. The telephony endpoints market is poised to cross the 7 million unit shipment mark by 2016. An increasing number of enterprises are recognizing the benefits of both Internet protocol (IP) deskphones and enterprise soft clients. The shipment of session initiation protocol (SIP)-based phones increased in 2009 with the introduction of low-end phone models, which are less expensive than phones based on proprietary protocols, as well as high-end models that are equal to or superior to their proprietary counterparts. “The productivity gains associated with advanced IP telephony applications bolster demand for high-tech end-points,” notes the analyst of this research service. “Feature-rich end-points provide end-users with a better experience than their digital counterparts.”
Leveraging the investment of the installed IP data network drives enterprises to move to IP telephony systems and end point to benefit from the integration of voice and data. The maintenance and management cost reduction associated with the convergence of data and voice on a single network boosts the demand for IP premise-based solutions that require IP end points interoperable with these platforms. Some enterprise customers still believe that the quality of voice over IP is not as good as the quality of voice communication on the public switched telephone network (PSTN). While IP telephony equipment developers have addressed this by enhancing the technology of their solutions, they may still face the fact that the company's network may not be appropriately deployed to handle voice packets and, therefore, reduce the quality of voice provided by their solution.
The IP telephony end point industry is facing multiple challenges. A significant issue to be addressed by IP telephony equipment vendors in general is the misconception of some enterprise customers regarding the security of IP-based telephony. As the VoIP industry matures, this concern will be less significant as companies will become aware of the fact that security issues can be dealt with in the same manner that security of corporate data networks is handled. If secure practices are implemented for the company's data network, voice packet transmission will also be secure.
“With the advent of IP-based telephony, enterprises are looking to deploy IP end-points to leverage the features that this new technology grants their employees,” says the analyst. “They are upgrading their existing telephony infrastructure by swapping them with IP-based ones that provide end-users with all the functionalities supported by next-generation telephony systems.”
In the case of general enterprises, IP telephony vendors are seeing a horizontal split among their offerings. Companies choosing to deploy IP end points are purchasing some lower-end phones, some mid-end and some high-end phones based on each of their employee's roles in the company. High-level executives would get the higher-end models, whereas administrative staff would most likely get mid-or low-end versions. Administrative assistants would have multi-line phones that enable them to fulfill their tasks more efficiently.
Report Scope:
- This research service analyzes the competitive landscape of the enterprise telephony endpoints market, its opportunities, and the major market trends in the Asia Pacific region.
- All the revenues are based on end-user prices, that is, the actual price paid by end users for the products.
- Revenues are in U.S. dollars, unless specified otherwise.
- All the revenues associated with system integration, maintenance, and other professional services have been excluded from this analysis.
- The base year for the study is 2009.
- The forecast period is from 2010 to 2016.
- Analogue phones are not covered in this study. Revenues from analogue phones are not included in the total endpoints revenues.
- Only revenues from the sales of enterprise telephony endpoints are accounted for in this research service. Other complimentary and related enterprise telephony, unified communication applications, and hosted services are not included.
- Analysis is based on primary and secondary research with vendors, system integrators and selected end users.
The research service covers 14 Asia Pacific countries: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Analysis in this research service is by geographic region. These regions are; Australia and New Zealand (ANZ), ASEAN, which include Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Greater China (China, Hong Kong, Taiwan), South Korea, India, and Japan.
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