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A Strategic Analysis of the Asia Pacific Enterprise Telephony Endpoints Markets, 2010

Description:
This Frost & Sullivan research service titled A Strategic Analysis of the Asia Pacific Telephony Endpoints Markets, 2010 provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants.

Analysis of the Asia Pacific Enterprise Telephony Endpoints Markets study offers an analysis of the endpoints market. It analyses the market trends, of IP deskphones phones softphones, Rich Media Phones, SIP phones and Digital phones only. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete "360 Degree Perspective" from which to drive decision-making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets and technology.

Market Overview:

Demand for IP Deskphones and SIP-based Phones Spurs Growth in Asia Pacific Enterprise Telephony Endpoints Markets

The Asia Pacific enterprise telephony endpoints market is expected to witness a compound annual growth rate (CAGR) of 9.0 percent from 2009 to 2016. Trends indicate that Greater China and India will be driving a significant portion of this growth. The telephony endpoints market is poised to cross the 7 million unit shipment mark by 2016. An increasing number of enterprises are recognizing the benefits of both Internet protocol (IP) deskphones and enterprise soft clients. The shipment of session initiation protocol (SIP)-based phones increased in 2009 with the introduction of low-end phone models, which are less expensive than phones based on proprietary protocols, as well as high-end models that are equal to or superior to their proprietary counterparts. “The productivity gains associated with advanced IP telephony applications bolster demand for high-tech end-points,” notes the analyst of this research service. “Feature-rich end-points provide end-users with a better experience than their digital counterparts.”

Leveraging the investment of the installed IP data network drives enterprises to move to IP telephony systems and end point to benefit from the integration of voice and data. The maintenance and management cost reduction associated with the convergence of data and voice on a single network boosts the demand for IP premise-based solutions that require IP end points interoperable with these platforms. Some enterprise customers still believe that the quality of voice over IP is not as good as the quality of voice communication on the public switched telephone network (PSTN). While IP telephony equipment developers have addressed this by enhancing the technology of their solutions, they may still face the fact that the company's network may not be appropriately deployed to handle voice packets and, therefore, reduce the quality of voice provided by their solution.

The IP telephony end point industry is facing multiple challenges. A significant issue to be addressed by IP telephony equipment vendors in general is the misconception of some enterprise customers regarding the security of IP-based telephony. As the VoIP industry matures, this concern will be less significant as companies will become aware of the fact that security issues can be dealt with in the same manner that security of corporate data networks is handled. If secure practices are implemented for the company's data network, voice packet transmission will also be secure.

“With the advent of IP-based telephony, enterprises are looking to deploy IP end-points to leverage the features that this new technology grants their employees,” says the analyst. “They are upgrading their existing telephony infrastructure by swapping them with IP-based ones that provide end-users with all the functionalities supported by next-generation telephony systems.”

In the case of general enterprises, IP telephony vendors are seeing a horizontal split among their offerings. Companies choosing to deploy IP end points are purchasing some lower-end phones, some mid-end and some high-end phones based on each of their employee's roles in the company. High-level executives would get the higher-end models, whereas administrative staff would most likely get mid-or low-end versions. Administrative assistants would have multi-line phones that enable them to fulfill their tasks more efficiently.

Report Scope:

- This research service analyzes the competitive landscape of the enterprise telephony endpoints market, its opportunities, and the major market trends in the Asia Pacific region.
- All the revenues are based on end-user prices, that is, the actual price paid by end users for the products.
- Revenues are in U.S. dollars, unless specified otherwise.
- All the revenues associated with system integration, maintenance, and other professional services have been excluded from this analysis.
- The base year for the study is 2009.
- The forecast period is from 2010 to 2016.
- Analogue phones are not covered in this study. Revenues from analogue phones are not included in the total endpoints revenues.
- Only revenues from the sales of enterprise telephony endpoints are accounted for in this research service. Other complimentary and related enterprise telephony, unified communication applications, and hosted services are not included.
- Analysis is based on primary and secondary research with vendors, system integrators and selected end users.

The research service covers 14 Asia Pacific countries: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Analysis in this research service is by geographic region. These regions are; Australia and New Zealand (ANZ), ASEAN, which include Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Greater China (China, Hong Kong, Taiwan), South Korea, India, and Japan.
 
Contents:
1. Executive Summary

2. Definition and Methodology

3. Enterprise Telephony Endpoint Market -Asia Pacific

4. Enterprise Telephony Endpoint Market -ANZ (Australia and New Zealand)

5. Enterprise Telephony Endpoint Market -ASEAN (Singapore, Malaysia

6. Thailand, Philippines, Indonesia, and Vietnam)

7. Enterprise Telephony Endpoint Market -Greater China (Hong Kong, China, and Taiwan)

8. Enterprise Telephony Endpoint Market -India

9. Enterprise telephony Endpoint Market -Japan

10. Enterprise Telephony Endpoint Market -South Korea

11. About Frost & Sullivan

List of Figures

Asia Pacific
Enterprise Telephony Endpoints Market: Market Drivers Ranked in Order of Impact (Asia Pacific), 2010-2016
Enterprise Telephony Endpoints Market: Market Drivers Ranked in Order of Impact (Asia Pacific), 2010-2016

Asia Pacific
Unified Communication Market: Revenue Forecasts (Asia Pacific), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (Asia Pacific), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (Asia Pacific), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (Asia Pacific), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (Asia Pacific), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (Asia Pacific), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (Asia Pacific), 2009-2016
Enterprise Telephony Endpoints Market: Revenue Forecasts by Geographic Region (Asia Pacific), 2009-2016
Enterprise Telephony Endpoint Market: Competitive Structure (Asia Pacific), 2009
Enterprise Telephony Endpoint Market: IP Endpoints Market Share Analysis (Asia Pacific), 2009

Australia and New Zealand
Unified Communication Market: Revenue Forecasts (Australia and New Zealand), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (Australia and New Zealand), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (Australia and New Zealand), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (Australia and New Zealand), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (Australia and New Zealand), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (Australia and New Zealand), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (Australia and New Zealand), 2009-2016

ASEAN
Unified Communication Market: Revenue Forecasts (ASEAN), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (ASEAN), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (ASEAN), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (ASEAN), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (ASEAN), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (ASEAN), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (ASEAN), 2009-2016

Greater China
Unified Communication Market: Revenue Forecasts (Greater China), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (Greater China), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (Greater China), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (Greater China), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (Greater China), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (Greater China), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (Greater China), 2009-2016

India
Unified Communication Market: Revenue Forecasts (India), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (India), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (India), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (India), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (India), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (India), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (India), 2009-2016

Japan
Unified Communication Market: Revenue Forecasts (Japan), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (Japan), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (Japan), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (Japan), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (Japan), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (Japan), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (Japan), 2009-2016

South Korea
Unified Communication Market: Revenue Forecasts (South Korea), 2009-2016
Enterprise Telephony Endpoints Market: Market Engineering Measurements (South Korea), 2009
Enterprise Telephony Endpoints Market: Revenue Forecasts (South Korea), 2009-2016
Enterprise Telephony Endpoints Market: Unit Shipment Forecasts (South Korea), 2009-2016
Enterprise Telephony IP Endpoints Market: Unit Shipment Forecasts by Market Segment (South Korea), 2009-2016
Enterprise Telephony IP Endpoints Market: Percent of Revenues by Technology (South Korea), 2009
Enterprise Telephony IP Endpoints Market: Revenue Forecasts by Market Segment (South Korea), 2009-2016
 
Contents:
- The Asia Pacific enterprise telephony endpoints market is expected to witness annual growth from 2009 to 2016. Greater China and India are expected to be driving a significant portion of this growth.

- A major trend in the IP telephony end-point markets is vendors' efforts to enhance the communication experience provided by the devices or the soft-clients they offer. A meaningful way to do this is to provide businesses the capability of a significant level of customization in the telephony solutions that they offer. Additionally, granting enhanced applications and featured functions aimed at particular verticals or industries have proven to increase employees' productivity and are gaining traction in this industry.

- Due to the strong case around United Communications (UC), more telephony vendors have dropped the concept of selling their solutions separately and are aggressively pursuing bundling strategies -that include combining platforms, server software, as well as access to a host of bundled applications. Endpoints evolution, increasing competition, soft phone penetration and commoditization of telephony endpoints to drive price reduction in the forecast period.

- In 2009, vendors introduced a number of endpoints into the market. For example Cisco Systems, Inc announced the 9900 and 8900 series IP Phones with video camera and monitor, in addition to universal serial bus (USB) ports and Bluetooth.

- Many vendors are offering support to API 's such as XML, TAPI and JTAPI to enable third-party developers as well as partners to develop custom applications for enterprises. IP phone vendors bundle applications with their products and "flow through” the revenue to their development partners. Furthermore, enterprises are free to buy applications directly from third-party developers. IP phone vendors and application developers are catering to the specific needs of verticals such as retail, healthcare, education, hospitality and government.

- The arrival of an open standard such as SIP has made the market for IP Phones more competitive. Presently, most of the leading IP PBX vendors, carriers and open-source PBX vendors offer call management solutions and IP PBX systems that support SIP and SIP-based phones. As a result, there was an increase in the number of SIP-based phone manufacturers introducing low-end phone models at lower costs as compared to phones based on proprietary protocols in the recent past. This, in turn, has increased the degree of competitiveness in the market, lowering IP desk phone prices and increasing customer options.

- IP Phone vendors are taking features and applications a step ahead by customizing solutions for particular vertical industries thus differentiating themselves from their competitors. Industries such as hospitality, finance, and healthcare are showing greater interest in boosting their IP-based telephony deployment and are therefore demanding IP endpoints with special features and tailored applications to meet their requirements. Frost & Sullivan points out that market participants who successfully identify the needs of vertical markets with distinctive services and product offerings will benefit in terms of both revenue growth and customer satisfaction.

- The price point of professional and executive IP desktop phones has come down as a result of phone vendors bolstering their portfolios with newly introduced features such as gigabit Ethernet, Bluetooth capabilities, and touch-screen functionalities. Therefore, with the introduction of newer high-end phone models, vendors have reduced the prices of their older models that are advanced and expensive.

- In spite of the current economic situation, many participants have agreed that, due to continuous cost reductions, features such as color screens, large screens, and touch screens are going to be more prevalent within the next two to three years – at least in the category of executive and professional IP desktop phones.
 
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