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Advanced Advertising Outlook
Parks Associates, June 2011, Pages: 54
This report evaluates U.S. digital media usage trends and consumer behavior. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising revenue forecasts from 2010 – 2015.
“Emerging media devices, platforms, and services continue to reshape the advertising marketplace, requiring industry professionals to reevaluate the industry's advertising potential on a continual basis,” said Heather Way, Research Analyst. “ The analyst predicts connected device diffusion presents a new advertising revenue prospect for the marketplace moving forward.”
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