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Iran Consumer Electronics Report Q3 2011
Business Monitor International, June 2011, Pages: 47
Business Monitor International's Iran Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Iran's consumer electronics industry.
Iran’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast to be worth around US$8.1bn in 2011. This is expected to increase to US$9.9bn by 2015, driven by growing popularity of LCD TV sets, notebook computers and other key product groups, as well as ongoing expansion of the retail sector. Opportunities in the Iran market remain restricted by the huge size of the ‘grey’ market, particularly for mobile handsets.
The Iranian consumer faces a number of pressures including rising unemployment, 10% inflation, and the reduction of government subsidies on food and fuel from September 2010. However, Iran’s steadily increasing population will support private consumption growth, while spending on consumer electronics will also be driven by new technologies and expanding internet and mobile telecoms penetration.
Computers
Computer hardware accounted for around 49% of Iranian consumer electronics spending in 2010. BMI projects Iranian domestic market computer sales (including notebooks and accessories) of US$3.9bn in 2011. Computer hardware compound annual growth rate (CAGR) for the 2011-2015 period is forecast at about 4%, with notebooks and netbooks accounting for about two-thirds of sales.
AV Devices
AV devices accounted for around 30% of Iranian consumer electronics spending in 2010. Iran’s domestic AV device market is projected at US$2.5bn in 2011. The market is expected to grow at a CAGR of 4% during 2011- 2015 to a value of US$3.0bn in 2015.
Mobile Handsets
Mobile handset sales accounted for around 21% of Iranian consumer electronics spending in 2010. Iranian market handset sales are expected to grow to US$2.3bn in 2015, as mobile subscriber penetration reaches 132%. However, the future development of the 3G handset market looks uncertain following the withdrawal of Etisalat’s licence to provide mobile services in Iran. The market should receive a boost from the award of a 3G licence to new mobile operator Tamin Telecom.
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