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Israel Consumer Electronics Report Q3 2011
Business Monitor International, June 2011, Pages: 51
Business Monitor International's Israel Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Israel's consumer electronics industry.
Israel’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is forecast at around US$3.1bn in 2011. Spending is expected to grow at a CAGR of 5% to US$3.9bn by 2015, driven by growing popularity of feature-rich digital products such as LCD TV sets, notebook computers and other devices as well as a growing population and expanding PC penetration.
Israeli sales of consumer durables purchases such as TV sets and PCs surged 42.8% quarter-on-quarter (q-o-q) in Q410 on the back of a rebound in consumer confidence and new product releases. We believe private consumption, which typically comprises 55-60% of GDP, will continue to grow going forward albeit below the former trend rate of 2006-2008. To try and maintain sales volumes and margins, vendors will continue to focus on product innovation with products such as 3D TV sets and internet-enabled TVs.
Computers Computer hardware accounted for around 75% of Israeli consumer electronics spending in 2010, due to demand from key verticals such as government and military. Notebooks remained the main growth driver in 2010 while tablets provided a new growth area. The current rate of PC penetration, while high for the region, represents potential for organic growth. Computer hardware CAGR for the 2011-2015 period is forecast at about 6%, driven by sales of notebooks and netbooks.
AV Devices AV devices accounted for around 15% of Israeli consumer electronics spending in 2010. In 2011, Israel’s domestic AV device market is projected at US$498mn. The market is expected to grow at a CAGR of 6% from 2011-2015 to a value of US$632mn, with drivers including the launch of digital TV services.
Mobile Handsets Mobile handset sales accounted for around 10% of Israel’s consumer electronics spending in 2010. Following strong demand for smartphones in 2010, Israel’s market handset sales are expected to grow at a CAGR of 6% to US$406mn in 2015, as mobile subscriber penetration reaches 131%. As operators launch a variety of new devices and services to encourage data use, sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.
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