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European Market for Shelf-life Stabilisers in Animal Feed
Frost & Sullivan, April 2011, Pages: 100
This study covers the state of the European Animal Feed Shelf-Life stabilisers Market, examining drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with profiles of the key vendors in the each segment of the market are discussed. The base year is 2009 with forecasts running through 2016. The market is further divided into four sub segments including antioxidants, acidifiers, mycotoxin binders, and phytogenics. These sub segments are discussed in detail
Research Overview
This Frost & Sullivan research service titled European Market for Shelf-life Stabilisers in Animal Feed offers a comprehensive examination of the market, including drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. Also included is an in-depth analysis of the competitive situation. In this research, Frost & Sullivan's expert analysts thoroughly examine the following segments: antioxidants, acidifiers, mycotoxin binders and phytogenics. Among the application areas covered are swine, poultry, ruminant and aquaculture.
Market Overview
New Products Maintain Momentum in the European Market for Shelf-life Stabilisers in Animal Feed
The European market for animal feed shelf-life stabilisers is gradually recovering after the economic downturn. The launch of new products reveals renewed confidence in the future of the market. “The consumption of red meat has decreased over the years, while consumption of pig and poultry has risen dramatically,” notes the analyst of this research. “This trend has resulted in increasing demand for feed additives, including antioxidants.” Competitive success will depend on companies developing innovative products. At the same time, companies will need to identify more sustainable sources of raw materials, which would enhance the performance of end products.
Feed acidification has gained momentum in recent years and end users are seeking detailed technical information regarding acids, antioxidants and mould inhibitors. This trend indicates growing end-user awareness about the benefits of feed acidification. The widening adoption of this practice is driving market expansion.
Need to Identify Sustainable Raw Material Sources Gains Importance
The recent economic downturn had a significant impact on the animal feed industry in Europe. The rising costs of raw materials, such as corn and soya, coupled with fluctuating supply and demand, created a climate of uncertainty. “The market for animal feed shelf-life stabilisers is nearing saturation in a few countries, even as there are some areas which show considerable potential for growth,” remarks Reddy. “The gradual recovery of the European economy has increased consumer confidence and is set to reverse the declining consumption of pork and chicken products.”
As organisations try to achieve economies of scale and scope, consolidation of the industry will gradually occur. Moreover, to mitigate the rising costs of animal feed additive production, enterprises are opting for mergers and acquisitions. “New products will have to prove their efficiency, highlighting the critical importance of technological inventions,” concludes the analyst. “The existence and growth of companies will depend on their devising effective strategies to innovate and identify sustainable raw material sources.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market segments in this research:
- Antioxidants
- Acidifiers
- Mycotoxin binders
- Phytogenics
By Application:
- Swine
- Poultry
- Ruminant
- Aquaculture
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