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Strategic Analysis of the European Recycled Materials and Chemicals Market in Construction Industry
Frost & Sullivan, April 2011, Pages: 98
The European recycled materials and chemicals market in construction analyzes the recycled PVC, recycled gypsum, recycled aggregate concrete and recycled glass aggregate segments. The important factors which drive, restrain and impose challenges have been assessed. Detailed revenue and unit shipment forecasts have been provided for each product type. Additionally, a detailed analysis of companies that participate in the industry as well as other competitive factors has been provided for these product types.Furthermore, the research on this industry was used as the basis to formulate strategies that participants in the industry could consider adopting inorder to gain a competitive edge
Research Overview
This Frost & Sullivan research service titled Strategic Analysis of the European Recycled Materials and Chemicals Market in Construction Industry accesses the important market drivers, restraints and industry challenges. Detailed revenue and unit shipment forecasts have been provided for each product type. The research includes an analysis of the competitive landscape as well as strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments: recycled PVC, recycled Gypsum, recycled aggregate (concrete) and recycled glass.
Market Overview
Environmental Concerns Promote Use of Recyclable Materials in the Construction Industry
The management of waste generated by the construction industry has become a cause of major concern. The use of recycled materials and chemicals instead of virgin materials is seen as supporting sustainable construction, while yielding a range of environmental and economic benefits. “Increasing awareness about ‘green’ trends is highlighting the importance of energy-saving technological solutions,” notes the analyst of this research. “Manufacturers who serve the twin needs of consumers – that of providing products which are both performance and price oriented – stand to make major gains.”
In an effort to reduce dependence on finite raw materials and protect the environment, improved means of materials recycling and utilisation are being adopted. Such initiatives will propel the development and use of recycled materials and chemicals by the construction industry. “Sustainable materials can help eliminate the negative impact of building and construction activities on the environment,” states the analyst. “The widespread use of recycled material by the construction industry will result in multiple benefits including reduced waste, energy consumption and transportation costs as well as lowered pollution levels and conservation of natural resources and biodiversity.”
Technological Innovation and Increased Customer Awareness are Key to Success
The economic slowdown had a ripple effect on the construction industry. This, in turn, created immense pressure on the associated recycled materials market. However, government incentives as part of the economic stimulus package served as lifeblood for the market, resulting in increased consumer spending on retrofitting applications. This has helped stabilise the market, while providing new growth opportunities.
Investing in technological innovation will be key to success. For instance, the introduction of new blends into the market can help manufacturers achieve product differentiation. Constant product optimisation and upgrades according to the changing demands of customers will enable companies to gain a competitive edge. Increasing customer awareness will be equally important in maintaining market momentum. Currently, only about 30.0 per cent of the materials used in construction are recycled, even though there is the potential to increase usage to nearly 90.0 per cent. It is therefore critical to boost awareness among customers bout the recyclable or reusable properties of many of the waste materials that end up in landfills. “It is important for companies to provide innovative and comprehensive solutions and also maintain a cost conscious approach,” advises the analyst. “Synergistic partnerships between the construction industry and conservation groups will help in promoting sustainable construction initiatives and fostering market development.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following product segments in this research:
- Recycled PVC
- Recycled Gypsum
- Recycled aggregate (concrete)
- Recycled glass
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