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Cellular Handset & Chip Markets 2011: An In-Depth Analysis of Cell phones & Their Chips
Forward Concepts, June 2011, Pages: 654
Cellular handset shipments grew a healthy 12% in 2010 to 1.5-billion units. That in comparison with 2009's negative 1.3% growth. We predict a strong, but more traditional growth in 2011 of 4.3%, but smartphones will continue to do better, growing 15.4% to the 318 million level this year. The report provides extensive forecasts for all handset types and virtually all cellphone chips through 2015.
This is likely the most extensive market analysis of both handsets and chips available. While others concentrate on tracking the top 6 handset companies, we track the top 34. And, we track each of those handset companies' shipments by air interface (GSM/HSPA/CDMA/etc.).
hough Samsung and Apple are growing faster, Nokia continues to be the leading handset vendor. However, Nokia's average handset selling price is among the lowest because of their huge share of the low-end markets in China, India and Africa. Nokia still reigns as the largest vendor of smartphones, but smartphone vendor Apple is catching up.
This extensive (654-page) market study covers cellular handsets, the integrated circuits that enable those devices and the vendors of both. We don't just track basebands and application processors, we also track and forecast RF transceivers, power amplifiers, power management units, Wi-Fi, GPS, AM/FM, Bluetooth, audio codecs, image sensors, display controllers, MEMS, Sensors, NFC, ultra-low-cost modems of all types and more. Our informed views on the global market and trends will be of great benefit in your long-term planning. We provide vendor market shares for virtually all cellphone chip types.
Of course, the buzz is now about fourth-generation cellular, in the form of LTE (Long Term Evolution). We devote much of the report to LTE and forecast both handsets and integrated circuits for it, as well.
The cellphone continues to be the physical and market magnet that is pulling in the functionality of digital cameras, PDAs, MP3 players, GPS navigators, Wi-Fi, Bluetooth, AM/FM Radio, mobile TV, smart cards and fingerprint sensors. It is important to understand that the cellphone is quickly becoming the dominant market for virtually all of these functions. If your company is involved with any products that provide these functions, you will need to know how these traditional markets will change significantly because of cellular technology. You are sure to find the study to be immense value in your future product and market planning.
This study explores the dynamics of each of these functions and profiles the chip providers for each of them.
While a few companies dominate the cellphone chip market, new peripherals are being added...creating opportunities for other vendors to target new chip types to get their piece of the market. For example, this report covers the new AMOLED display modules that will begin to displace traditional LCDs. The soon-to-be big NFC market is covered extensively. This study provides the key information needed for new opportunities and business plans.
With this valuable resource, you will be better equipped to understand the market and new business opportunities, to know your potential customers and to be better informed about your competitors. We believe that there is no other cellphone or cellphone chip market study available that has the breadth or depth of coverage of this one. You are invited to scan the 18-page table of contents to get an idea of the full extent of this valuable study and all of the companies and components covered.
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