The Film Distribution Market in Russia
Nevafilm JSC, January 2011, Pages: 200
This report provides exhaustive information on the Russian market (theatrical, video and digital streaming distribution): legal aspects, the formation of the market and its current state, the principal players, market trends, and development prospects.
This report offers a cross-section of the current state of Russia's film market, including the following aspects:
- Public film screening market (cinema exhibition);
- Sales of physical copies of audiovisual products (DVD, Blu-ray);
- Sales of exhibition and viewing rights to audiovisual works in digital format, without the use of physical media (broadcast on television or over the Internet).
Film Distribution:
Russia's box office receipts are growing at an ever more impressive pace: around 40% per year (in dollar terms), with the exception of the crisis of 2009, when, for the first time in modern Russian history, box office figures in hard currency showed negative growth (12%), caused by devaluation of the rouble during late 2008 – early 2009).
Still, even then, the rouble volume of the film distribution market continued to grow, albeit at a lower rate (currently at 13%). However, the results for 2010 so far show that the Russian theatrical distribution crisis is over, and the box office receipts have nearly reached a billion dollars.
Video Market:
According to Screen Digest, the number of households with DVD players in Russia increased dramatically after 2004. The dynamic of penetration of DVD players was affected by their falling prices, which made the players affordable to the mass consumer and entailed a drop in the price of licensed discs as well. The growth in DVD player sales decelerated by 2007, due to gradual market saturation.
The number of Blu-Ray players in Russia also continues to rise. Where in 2007 and 2008 the Blu-Ray format was predominantly marketed as being for Blu-Ray-enabled gaming consoles, in 2009, dedicated Blu-Ray players became popular.
Terrestrial Television:
Terrestrial television has a longer history and has historically played the central role in the Russian television market. This is due to the fact that it is free to consumers, with the system's main funding coming from the government (from the federal budget) and commercial channels (whose profits come from the sale of advertising). According to data produced by the Video International research centre, twenty channels were actively aspiring to nationwide coverage in the Russian nationwide terrestrial television segment in 2010.
Although the actual level of these TV channels technical expansion varies widely – from 99 to 36%. It has become accepted in the industry to divide these TV channels in three distinct groups:
- federal channels (Channel 1, Russia 1, NTV);
- major network channels (STS, TNT, REN);
- specialized (or niche) broadcast channels (TVTs, Russia K, Domashniy, Russia 2, Muz TV, MTV, TV-Z, DTV, Channel 5, Russia 24, Euronews, 2X2, Zvezda, 7TV).
In that same period the Russian television market's most popular channels (again, the top-5 are Channel One, Russia 1, NTV, STS, TNT) are nowhere near the top in terms of the number of hours of feature films they broadcast. Also worth noting is that in 2009, feature films began to be shown on two specialized terrestrial channels – the music channel MTV and the animation channel 2x2, and in early 2010 the sports channel 7TV also changed its format.
** Please note the current edition will be received when ordered, however the publisher will consequently provide an updated version free of charge within a week of the order being placed**
INTRODUCTION
1. THEATRICAL FILM DISTRIBUTION
1.1 The overall structure of the Russian film distribution market
1.2 Legal aspects of theatrical film distribution in Russia
1.2.1 Regulatory agencies governing the industry
1.2.2 Key legislation
1.2.3 Basic legal framework, rights and restrictions
1.2.4 Mandatory fees and tax incentives
1.3 Development history of the film distribution market
1.4 Current market status
1.4.1 Film distribution infrastructure – exhibition
1.4.2 Films in Russian distribution
1.4.3 Peculiarities of Russian distribution
1.5 Film distribution and exhibition market volume
1.6. Film ticket prices
1.7 Principal market players
1.7.1 Exhibition
1.7.2 Film distribution
1.8 Trends and predictions for future development
2. VIDEO DISTRIBUTION
2.1 Overall structure of the Russian video distribution market
2.2 Legal aspects of video distribution in Russia
2.2.1 Regulatory bodies in the video distribution sector
2.2.2 Key legal decisions
2.2.3 Basic legal framework, rights, and restrictions
2.2.4 Duty and tax incentives
2.3 History of the markets development
2.4 Current status of the market
2.4.1 Infrastructure of the video market
2.4.2 Video releases
2.4.3 Video distribution
2.4.4 Sales volumes on the licensed market
2.4.5 An assessment of the market for pirated media
2.5 Pricing 2.6 Principal market players
2.6.1 Video distributors
2.6.2 Factory production of video disks
2.6.3 Sales networks for video media
2.6.3.1 Wholesale brokers
2.6.3.2 Chain stores
2.6.3.3 Brand-name outlets for video distributors and rights holders
2.6.3.4 The Internet
2.7 Trends and predictions for the development of the Russian video market
3. DIGITAL STREAMING DISTRIBUTION
3.1 Market structure for streaming digital distribution
3.2 Legal aspects of streaming distribution in Russia
3.2.1 Regulatory agencies in the video distribution sector
3.2.2 Key legal statutes
3.2.3 Basic legal framework, rights, and restrictions
3.2.4 Duty and tax incentives
3.3 The history and current status of the streaming broadcast distribution sector in Russia
3.3.1 Television 3.3.1.1 Terrestrial television
3.3.1.2 Non-terrestrial TV
3.3.2 New interactive media services (Pay-per-View, VoD and FVoD).
3.3.2.1 Services offered by cable and satellite television networks and fixed telephone line
3.3.2.2 Interactive services on the Internet and in mobile communications networks
3.3.3 Problems of video piracy on the Russian Internet
3.4. Pricing and market volume
3.4.1 Contracts granting content to TV channels
3.4.2 Contracts granting content to VoD service providers
3.5 Principal market players
3.5.1 Content distributors and aggregators
3.5.2 Broadcasters – terrestrial TV channels
3.5.3 Broadcasters of non-terrestrial TV channels
3.5.4 Broadcasters – video on demand services
3.5.6 Broadcasters – local networks
3.6 Trends and predictions for further development of the digital delivery market in Russia
References
List of Tables
Table 1. School and university holidays in Russia
Table 2. Top-10 regions based on investment potential and risks, 2009-2010
Table 3. Public and customary holidays affecting social life in Russia
Table 4. Cities with populations of at least 1 million, ranked by number of modern screens per 100,000 inhabitants (data as at 01 December 2010), Moscow Region = 100%
Table 5. Top 10 cities, ranked by number of cinemas in retail-entertainment centres (REC) (data as at 01 December 2010)
Table 6. Distribution of modern cinemas by number of screens (data as at 01 December 2010)
Table 7. Distribution of multiplexes by Russian cities (data as at 01 December 2010)
Table 8. Availability of modern screens to inhabitants of Russian cities (data as at 01 December 2010)
Table 9. Top 10 major cinema chain operators in Russia (data as at 01 December 2010)
Table 10. Top 10 largest digital cinema chain operators in Russia (as at 01 December 2010)
Table 11. TV rebroadcast satellites covering Russia
Table 12. Distribution market share on the territory of the CIS (excluding Ukraine from 2005 to 01 December 2010), by country of production
Table 13. Russian films, the release of which received official support from TV channels
Table 14. Top 10 films by box office in CIS (from 2005, excluding Ukraine)
Table 15. Fragmentation of Russia's exhibition market (working data as at 01 December 2010)
Table 16. Russian cinema chains
Table 17. Russian film distributors
Table 18. Top 10 licensed DVD titles by sales in Russia (2006–2009).
Table 19. Top 10 DVD distributors by retail volume (2006-2009)
Table 20. Leading distributors by DVD retail volume (2006 – 2009).
Table 21. Ranking of Russian distributors by number of releases in 2008
Table 22. Ranking of Russian video distributors by number of releases in 2009
Table 23. Ranking of Russian video distributors by number of releases in the first half of 2010
Table 24. Comparison of new releases and catalogue releases in video distributors' rights packages, 2008
Table 25. Comparison of new releases and catalogue releases in video distributors' rights packages, 2009
Table 26. Comparison of new releases and catalogue releases in video distributors' rights packages, 2010
Table 27. Comparison of the number of releases from different countries in distributors' catalogues, 2008
Table 28. Comparison of the number of releases from different countries in distributors' catalogues, 2009
Table 29. Comparison of the number of releases from different countries in distributors' catalogues, first half of 2010
Table 30. Data on key players on the Russian video market (in alphabetical order)
Table 31. List of licensed manufacturers of DVDs and BDs in Russia
Table 32. List of key wholesale brokers on the Russian video market
Table 33. List of key retail chains specializing in audiovisual content
Table 34. List of the largest supermarket chains selling audiovisual content
Table 35. List of the largest home electronics hypermarket chains selling audiovisual content
Table 36. List of largest bookstore chains
Table 37. List of brand-name stores for Russian video distributors and rights holders
Table 38. List of the largest Russian online stores selling audiovisual content
Table 39. Top 20 films on Russian terrestrial television (01 January 2005 - 30 June 2010)
Table 40. Total volumes of TV financing by source, 2006-2009 (RUB million)
Table 41. Revenues for non-terrestrial channels from subscriptions and advertising, 2006 2009(RUBmillion)
Table 42. Russian content aggregators working in the digital delivery domain
Table 43. Russian distributors working in the digital delivery domain
Table 44. Nationwide terrestrial TV channels
Table 45. Local terrestrial TV channels
Table 46. Russian cable and satellite TV channels specializing in film and animation
Table 47. VoD services on cable and IP TV networks
Table 48. VoD services on satellite operators' networks
Table 49. VoD services on the Internet
Table 50. VoD services on mobile communications networks
Table 51. Local broadcast networks
List Of Figures
Figure 1. Russian Federal Districts
Figure 2. Population density (per sq km) (for year 2009)
Figure 3. Russian time zones
Figure 4. Russian population on 1 January 1991-2010, forecast through 2031
Figure 5. Age distribution in Russia (1989-2010)
Figure 6. Ratio of average monthly pensions to the average monthly nominal accrued wages (1995–2008)
Figure 7. Number of students in Russia (1990-2010)
Figure 8. Total income distribution shown in 20-percent population groups (1990-2010)
Figure 9. Consumer price index in Russia at end of period (1991-2010)
Figure 10. Average annual USD and EUR exchange rates in Russia (1992-2010)
Figure 11. Trends in the number of projection units in Russia
Figure 12. Trends in the number of modern cinemas in Russia
Figure 13. Forecast for the total number of modern and digital cinemas in Russia
Figure 14. Cinemas and screens in RECs in Russia
Figure 15. Russian cinemas, ranked by number of screens in RECs and in standalone buildings
Figure 16. Multiplexes (8+ screens) in Russia
Figure 17. Digital cinemas in Russia
Figure 18. Number of digital screens and new digital screens (2009-2010)
Figure 19. Distribution of digital screens by type of city
Figure 20. IMAX screens in Russia
Figure 21. Number of releases in Russian cinemas
Figure 22. Number of digital 3D releases in Russian distribution
Figure 23. Number of alternative content programmes in Russian distribution
Figure 24. Share of digital releases, by scale of theatrical release
Figure 25. Access to digital screens for films of various types
Figure 26. Difference in average per-screen earnings between 2D and 3D films
Figure 27. Number of films in Russian release, by country of origin
Figure 28. Russian box office receipts, by country of production
Figure 29. Number of prints in Russian distribution
Figure 30. Average number of prints in Russian distribution, by film
Figure 31. Average number of prints in Russian distribution, by film (top 20)
Figure 32. „Blockbusterisation' of Russian distribution (total share of box office based on film ratings for the year)
Figure 33. Cinema admissions in Russia
Figure 34. Level of cinema admissions among Russians
Figure 35. Box office receipts in Russian theatrical distribution
Figure 36. Box office receipts and admissions per screen
Figure 37. Trends in Russia's cinema market returns
Figure 38. Average film admission price in Russia
Figure 39. Trends in the average price of a ticket to a 3D film in Russia
Figure 40. Average ticket price for alternative content shows
Figure 41. Russian film exhibition market concentration
Figure 42. Russian film distributors by type of content
Figure 43. Russian film distributors by films' country of origin
Figure 44. Russia's film distribution market concentration (three largest distributors, by box office receipts for the distribution year)
Figure 45. Distribution of DVD players in Russia (2001-2010, forecast)
Figure 46. Distribution of Blu-Ray players in Russia (2007-2010, forecast)
Figure 47. The number of licensed DVD and Blu-Ray releases in Russia (2003 – first half of 2010
Figure 48. Yearly distribution of DVD releases on the Russian market (averages from 20032009)
Figure 49. DVD releases in Russia by region of origin.
Figure 50. Trends for DVD releases on the Russian market, organized by content type
Figure 51. Comparison of cinema and non-cinema DVD releases
Figure 52. Trends for Blu-Ray releases on the Russian market, organized by content type
Figure 53. DVD and Blu-Ray releases on the licensed video market in Russia organized by time period to release
Figure 54. Average window between a film's cinema premiere and its release on DVD (in days)
Figure 55. Average window between a film's cinema premiere and its release
Figure 56. Market share among Russian distributors, by number of DVD releases (first half of 2010)
Figure 57. Market shares among Russian video distributors by number of Blue-Ray releases (first half of 2010)
Figure 58. Classification of Russian video distributors according to the kind of DVD release (2008 – first half of 2010)
Figure 59. Trends in video distribution in Russia (2001-2010)
Figure 60. Sales volumes for licensed DVDs on the Russian market (millions of units) 20062010
Figure 61. Weekly sales volumes on the licensed Russian DVD market (thousand units) over the period 2008–2010
Figure 62. Market volumes for Blu-Ray disks in Russia (thousand units) over the period 2007–2010
Figure 63. Average DVD and BD list prices for different categories
Figure 64. Video retail outlets by number of companies in Russia (by category)
Figure 65. Market structure for streaming digital distribution
Figure 66. Coverage of Russia's population by the main terrestrial television channels (based on data from September 2009)
Figure 67. Ability to receive direct broadcast channels and audience share
Figure 68. Trends in audience shares among top five direct broadcast channels
Figure 69. Trends in the volume of feature films shown on the eight state TV channels
Figure 70. Volume of airtime devoted to motion pictures by Russia's terrestrial TV channels, by type of motion picture
Figure 71. Percentage share of broadcasting time dedicated to film (2006-2010)
Figure 72. Correlation between audience share and volume of feature films on terrestrial TV channels in Russia (1 January-30 June 2010)
Figure 73. Audience share for 14 fully fledged local TV channels in cities with broadcast reception (1 January-30 June 2010)
Figure 74. Average audience share and ratings for specialised cinema programme packages on terrestrial TV channels
Figure 75. Average audience share and ratings for unspecialised film screenings on terrestrial televisions
Figure 76. Top-ranking films on Russian TV by country of origin (average for 2005-2010)
- 1C-Interes
- 20th Century Fox CIS
- 20th Century Fox CIS
- 21st Century Video Production
- 2x2
- 5 Zvezd Paradise
- 7TV
- Aeroflot
- Aist
- AKADO Home Movie Theater
- Almaz Cinema
- Anime Guide
- Arena
- Arena
- Arena Video
- Argument Kino
- Armada-film
- Art & Science Cinema Distribution
- Art Pictures Media
- Art Pictures Media
- Atrium Kino
- Auchan
- Auditoria Agency
- Avangard
- AXN Sci-Fi
- Barguzin
- Beeline TV video catalogue
- Bely Slon
- Belyi Veter Tsifrovoi
- Biblio-Globus
- Blu Store
- Bookbuster
- Bookvoed
- BST
- Butkor
- Caravella DDC
- Carmen Film
- Carmen Film
- Carmen Video
- Carmen Video,
- Carousel
- Cartoon Network
- Cascade
- CD Land Video
- CD MAX Plus
- CD-Land
- Centerfilm
- Central Partnership
- Central Partnership
- Chain of Children's Cinemas in Moscow
- Channel 31
- Channel 4
- Channel 49
- Channel Five
- Channel One
- Charly
- Chekhov-Center
- Children's Performance
- Cinema Invest
- Cinema Mir
- Cinema Park
- Cinema Prestige
- Cinema Star
- Cinema.Mosfilm
- Cinemotion Group
- Cocktail Club
- Comedia TV
- Committee for Culture of St. Petersburg
- CP Classic
- CP Digital
- CTC
- DEIMOS
- Delikatesi Stereo
- Detskiy
- Detskiy Mir
- Disc PRO Plus
- Disel TV video on demand,
- Disney Channel Russia
- Divan TV Plus home theatre
- Dixy
- Dom Kino
- Domashniy
- Domolink TV video on demand
- DTV
- DVD Club
- DVD Magic
- DVD.net
- DVI Cinema
- Ekho
- Eldorado
- Engine
- Enon
- Era HD
- Euro Optical Disc Production Assn.
- Euro Style
- Euroset
- Fabrika Kino - MV Cinema Group
- Familia
- Favorit trade firm
- Fenix Plus Kino
- Flagman Trade
- Fora Cinema
- Formula Kino
- Fortmedia
- Fox Crime
- Fox Life
- GALA MEDIA AND FILM INTERNATIONAL
- Getmovies
- Global Video
- GTI media
- Hallmark Channel
- HD kino
- Hitzona
- Hollywood
- Horizon
- IGMAR Production Company
- Illusion
- Illuzion+
- Imperiya Grez
- Imperiya Kino
- India TV
- Intercinema
- Intercinema
- InterCinema XX Century
- Interkino
- INTRA FILM
- Ivanoff and Co.
- IVI
- Kalevala
- Kamer-Ton-Media
- Karo Film
- Karo Premiere
- Karoprokat
- Karusel
- Kazak-Film
- Khabarovsk Innovative Technology Centre
- Khabarovsk Kinotsirkovoe Obedinenie
- Kino Bez Granits
- Kino Bez Granits
- Kino City
- Kinodrom NTV-Plus
- Kinoexpert
- Kinohit
- Kinoklub
- Kinomax
- Kinomechta
- Kinomir
- Kinopark
- Kinoplex
- Kinopokaz
- Kinopokaz HD-1
- Kinopokaz HD-2
- Kinoseans
- KinoSoyuz
- KinoStar
- KinoTank
- Kniga
- Kolomenskoe TV
- Kopeyka
- Kosmos
- Kronverk Cinema
- Krupny Plan
- Labirint
- Laser Craft
- Laser Video
- Laser Video Multimedia
- Lenfilm Studios
- Lenkom
- LenOblKino
- Lenta
- LeopArt
- Litsenzionnye nositeli Linos
- Lizard Cinema Trade
- Luch
- Luxor
- Luxor
- Luxor
- Lyco
- M-Video
- Markon
- Master Tape International
- Master-M
- Mayakovsky Cultural and Entertainment Centre
- MC Entertainment
- MC Entertainment
- Media Records
- Mediastor
- MediaSystems
- Mediatrade
- Mega-Anime
- Megapolis
- Meloman
- Mestnoe TV
- Metelitsa Baikal
- Metro
- MGM
- Mir Kino
- Mir Luxor
- Mirage Cinema
- Misteriya Zvuka
- Mnogo TV
- Mobile TV by MTS
- Mobile TV from Beeline
- Monitor
- Monolit trade firm
- Mori Cinema
- Moscow House of Books
- Moskovskoe kino
- Mosoblkino
- Most Media
- MTV
- Murmansk Cinema Concern
- Muz TV
- Name
- Nashe Kino
- Nashe Kino
- Nashe Novoe Kino
- Nastoiashchee strashnoe televidenie
- Nastroenie
- National Television Syndication Company
- Neoclassica
- Nevafilm Emotion
- New Dream Media
- Nickelodeon CIS
- Noviy Disk
- Noviy Disk
- NTK
- NTM
- NTV
- Oktyabr
- Omlet
- Oscar
- Ostrov Sokrovishch
- OTS
- OTV
- Ozon
- O'kei
- P&I Films
- Panorama Kino
- Paradise
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