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Viewing report
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The Film Distribution Market in Russia
Nevafilm JSC, Jan 2011, Pages: 200
This report provides exhaustive information on the Russian market (theatrical, video and digital streaming distribution): legal aspects, the formation of the market and its current state, the principal players, market trends, and development prospects.
This report offers a cross-section of the current state of Russia's film market, including the following aspects:
- Public film screening market (cinema exhibition);
- Sales of physical copies of audiovisual products (DVD, Blu-ray);
- Sales of exhibition and viewing rights to audiovisual works in digital format, without the use of physical media (broadcast on television or over the Internet).
Film Distribution:
Russia's box office receipts are growing at an ever more impressive pace: around 40% per year (in dollar terms), with the exception of the crisis of 2009, when, for the first time in modern Russian history, box office figures in hard currency showed negative growth (12%), caused by devaluation of the rouble during late 2008 – early 2009).
Still, even then, the rouble volume of the film distribution market continued to grow, albeit at a lower rate (currently at 13%). However, the results for 2010 so far show that the Russian theatrical distribution crisis is over, and the box office receipts have nearly reached a billion dollars.
Video Market:
According to Screen Digest, the number of households with DVD players in Russia increased dramatically after 2004. The dynamic of penetration of DVD players was affected by their falling prices, which made the players affordable to the mass consumer and entailed a drop in the price of licensed discs as well. The growth in DVD player sales decelerated by 2007, due to gradual market saturation.
The number of Blu-Ray players in Russia also continues to rise. Where in 2007 and 2008 the Blu-Ray format was predominantly marketed as being for Blu-Ray-enabled gaming consoles, in 2009, dedicated Blu-Ray players became popular.
Terrestrial Television:
Terrestrial television has a longer history and has historically played the central role in the Russian television market. This is due to the fact that it is free to consumers, with the system's main funding coming from the government (from the federal budget) and commercial channels (whose profits come from the sale of advertising). According to data produced by the Video International research centre, twenty channels were actively aspiring to nationwide coverage in the Russian nationwide terrestrial television segment in 2010.
Although the actual level of these TV channels technical expansion varies widely – from 99 to 36%. It has become accepted in the industry to divide these TV channels in three distinct groups:
- federal channels (Channel 1, Russia 1, NTV);
- major network channels (STS, TNT, REN);
- specialized (or niche) broadcast channels (TVTs, Russia K, Domashniy, Russia 2, Muz TV, MTV, TV-Z, DTV, Channel 5, Russia 24, Euronews, 2X2, Zvezda, 7TV).
In that same period the Russian television market's most popular channels (again, the top-5 are Channel One, Russia 1, NTV, STS, TNT) are nowhere near the top in terms of the number of hours of feature films they broadcast. Also worth noting is that in 2009, feature films began to be shown on two specialized terrestrial channels – the music channel MTV and the animation channel 2x2, and in early 2010 the sports channel 7TV also changed its format.
** Please note the current edition will be received when ordered, however the publisher will consequently provide an updated version free of charge within a week of the order being placed**
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Also available
Theatrical Film Distribution in Russia
Video Distribution in Russia
Digital Streaming Distribution in Russia (TV & VoD)
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