|
|
 |
|
Viewing report
|
|
|
|
Video Distribution in Russia
Nevafilm JSC, Jan 2011, Pages: 75
This report is a complete guide to selling films in Russia through the video market. A description of the legal aspects of film distribution, a history of the growth of the market and its current state, the key players, market trends, and growth perspectives are all covered. This report offers a cross-section of the current state of Russia's film market, including the following aspects:
- public film screening market (cinema exhibition);
- sales of physical copies of audiovisual products (DVD, Blu-ray);
- sales of exhibition and viewing rights to audiovisual works in digital format, without the use of physical media (broadcast on television or over the Internet).
Infrastructure of the Video Market
According to Screen Digest, the number of households with DVD players in Russia increased dramatically after 2004. The dynamic of penetration of DVD players was affected by their falling prices, which made the players affordable to the mass consumer and entailed a drop in the price of licensed discs as well. The growth in DVD player sales decelerated by 2007, due to gradual market saturation.
The number of Blu-Ray players in Russia also continues to rise. Where in 2007 and 2008 the Blu-Ray format was predominantly marketed as being for Blu-Ray-enabled gaming consoles, in 2009, dedicated Blu-Ray players became popular.
Video Releases
According to data published by Videomagazine and Video Market Bulletin, in 2009, the largest distributors on the Russian market for licensed DVDs released 1,600 titles, which is 18% fewer than in the previous year (2008 saw the release of 1,900 titles). Thus the crisis would appear to have affected the number of titles released on video in Russia. However, in 2010 the situation improved, and from January to July, Russian distributors had more than 1,200 DVD releases, twice as many as during the same period in 2009, which shows the market regaining its footing following the crisis.
Since 2007, the Blu-Ray format has been in release in Russia. In 2008, there were 94 releases in the new format, while in 2009 a total of 174 films were released on Blu-Ray discs. From January to July 2010, the number of releases in Blu-Ray format grew to 159 (versus 76 in the first half of 2009). This attests to the further growth of the Russian BluRay market and the inroads made by the new format.
The structure of the Russian licensed DVD market is feature-film oriented (such releases accounted for more than 60% of films released in the first half of 2010). At the beginning of July 2010, TV serials accounted for 7 – 8% of releases, and animation for 13%. Documentary films and series, including educational and entertainment programs, were 14% of DVD releases in 2010. Television programmes, which were barely released on DVD at all in 2009, returned to their pre-crisis release levels (2%) over the first six months of 2010.
Video Distribution
Midway through 2010, more than 25 companies were involved in video distribution in Russia. The largest of these in terms of numbers of DVD releases, based on results from the first half of 2010, were Novy Disc, Soyuz Video, and Universal Pictures Russia.
At the same time, releases by Hollywood majors (20th Century Fox-CIS, Universal Pictures Russia, Walt Disney Company-CIS, and Activision – a division of VideoService that distributes films from Sony Pictures) accounted for 18% of the market. However, the entrance of several independent players onto the market led to a drop in these majors' overall market share (in 2009 it was more than 20%).
Sales Volumes on the Licensed Market
Statistics for DVD sales in Russia have been compiled by the industry publication Videomagazine since 2003, when the format's market became comparable with that for VHS. Nevertheless, data is currently collected only for the largest retail chains and only as a raw figure. Though numerous assessments of the average price of DVDs in Russia and of the total value of the market appear in the media and in various studies, the figures vary so widely that it is probably impossible to reliably estimate the turnover of the country's licensed video market. Furthermore, estimates of the capacity of the licensed market are also influenced by the sales volumes for unlicensed video production.
Currently, every second resident of the country buys at least one licensed disc per year. When adjusted for the number of Russian households, this report has each Russian family with DVD-player buying roughly 2.3 licensed discs per year.
No company in Russia gathers data on Blu-Ray sales, but the publication Screen Digest reports that sales are consistently growing. From 2007 to 2009 sales of Blu-Ray discs grew by a factor of 30, and even during the crisis period of 2008 and 2009, they grew threefold.
** Please note the current edition will be received when ordered, however the publisher will consequently provide an updated version free of charge within a week of the order being placed**
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
The Film Distribution Market in Russia
Theatrical Film Distribution in Russia
Digital Streaming Distribution in Russia (TV & VoD)
|
|
|
|
