- primary research surveys collect opinion from multinational manufacturers, retailers and 3PLs;
- barriers to improvement are analysed from a strategic and tactical perspective;
- areas in which 3PL involvement would be welcomed are identified.
Analytiqa's ground breaking research Relationship Dynamics in Promotions Demand Management offers the opportunity to gain an insight into the future developments and challenges that will be associated with this key issue for manufacturers, retailers and 3PLs. A comprehensive strategic and tactical insight which covers not only meeting promotional demand but also managing residuals and associated reverse logistics issues.