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Celanese Corporation (CE) - Financial and Strategic SWOT Analysis Review

GlobalData, Feb 2012, Pages: 44


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Celanese Corporation (CE) - Financial and Strategic SWOT Analysis Review

Summary

Celanese Corporation (Celanese) is a global technology and specialty materials company. The company is active in the manufacturing of integrated chemicals and advanced materials. It is the one of the world’s largest producer of acetyl products and high performance engineered polymers. The major products being provided by the company include acetyl intermediates, polyvinyl alcohol, emulsion polymers, specialty polymers, cellulose acetate, and food ingredients. Its products are widely used in the textiles, paints, paper, pharmaceuticals, adhesives, lubricants and automotive markets. The company's products are manufactured and commercialized across various countries in North America, Europe and Asia. Celanese is headquartered in Dallas, Texas, the US.

The company's business strategy is based on three pillars: business focus, strategic growth levers and strategic results. Its key strategic growth levers include geographic growth, innovation, productivity and portfolio enhancements. The company is capturing growth with its established positions in North America and Europe; it is also pursuing growth opportunities in other emerging regions such as India, Indonesia and Brazil. Recently, the company acquired the Vinac and Flexbond product lines from Ashland Inc. to augment the strategic growth of the company's Industrial Specialties Emulsions business.

Celanese Corporation Key Recent Developments

Feb 29, 2012: Celanese Announces Emulsions Price Increase In EMEA
Feb 27, 2012: Celanese Elects Jay Ihlenfeld To Its Board
Feb 15, 2012: Celanese Announces Acetyl Intermediates Price Increases
Feb 07, 2012: Celanese Announces VAE Emulsions Price Increase In Americas
Feb 01, 2012: Celanese Announces EVA Price Increases

This comprehensive SWOT profile of Celanese Corporation provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Key Words

Celanese Corporation, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History, Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts



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