Otto (GmbH & Co KG) - Strategic SWOT Analysis Review

GlobalData, June 2011, Pages: 14

Otto (GmbH & Co KG) - Strategic SWOT Analysis Review

Summary

Otto (GmbH & Co KG) (Otto) one of the leading retail companies in Germany. The company is a subsidiary of OTTO group. The company’s business is mainly classified into two business segment namely, retail and other services. The company, through retail business segment, is engaged in multi-channel retail activities. It comprises of e-commerce, over the counter and mail order activities. Otto also publishes specialty catalogs include OTTO Chic & Charme, OTTO Moden Schau, OTTO So binich, OTTO Zeit fur mich, OTTO Together, OTTO Fair Lady, OTTO Streebook, OTTO Technik, Obi@OTTO, OTTO Whonkultur, OTTO Home affair and others. The company issues its catalog offering textiles, furnishings and hardware three times in a year. Otto is the second largest online retailer in Germany. The company is headquartered in Hamburg, Germany.

GlobalData’s Otto (GmbH & Co KG) - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

List of Tables
Section 1 - About the Company
Otto (GmbH & Co KG) - Key Facts
Otto (GmbH & Co KG) - Key Employees
Otto (GmbH & Co KG) - Major Products and Services
Otto (GmbH & Co KG) - History
Otto (GmbH & Co KG) - Locations And Subsidiaries
Head Office
Section 2 – Company Analysis
Otto (GmbH & Co KG) - Business Description
Otto (GmbH & Co KG) - SWOT Analysis
SWOT Analysis - Overview
Otto (GmbH & Co KG) - Strengths
Strength - Up-to-date Warehousing and Delivery Services
Strength - Growth in E-commerce Sector
Strength - Association with the Parent Company
Otto (GmbH & Co KG) - Weaknesses
Weakness - Business Concentration in Germany
Otto (GmbH & Co KG) - Opportunities
Opportunity - Rise in Online Segment
Opportunity - Improved Economic Conditions
Otto (GmbH & Co KG) - Threats
Threat - Unemployment in Germany
Threat - Intense Competition
Otto (GmbH & Co KG) - Key Competitors
Otto (GmbH & Co KG), Recent Deals Summary
Section 3 – Appendix
Methodology
About GlobalData
Contact Us
Disclaimer

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