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The Greater Chinese Netbook PC Industry, 2Q 2011

Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], June 2011, Pages: 23


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This research report presents shipment volume and value forecast and recent quarter review of the Greater Chinese netbook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, and shipment breakdowns by tier, maker, customer, shipment destinations, production locations, business type and product mix. The content of this report is based on primary data obtained through interviews with netbook PC makers. The report finds that the industry's shipment volume and value both witnessed double-digit year-on-year and sequential declines in the first quarter of 2011, primarily due to the popularity of tablet devices. It is forecasted that shipment volume and value will continue to see sequential declines in the second quarter of 2011 but at a slower rate than in the previous quarter. Shipment volume of the netbook PC industry is anticipated to see sequential growth in second half of 2011, bolstered by the launch of new OS netbook PCs.


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