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Europe Telecom Insider / Vol. 3, No 1, Edition 6 - The Peril and Promise of Mobile Social Networks for Operators Product Image

Europe Telecom Insider / Vol. 3, No 1, Edition 6 - The Peril and Promise of Mobile Social Networks for Operators

  • Published: June 2011
  • Region: Europe
  • 15 Pages
  • Pyramid Research, Inc

FEATURED COMPANIES

  • 3
  • Foursquare
  • INQ Mobile
  • Nokia
  • Saunalahti
  • Telefónica
  • MORE

With Facebook user penetration reaching almost half the population in some European markets such as the U.K. and Sweden, operators must learn how to optimize mobile social networking through a powerful combination of devices, access and content, according to a new report.

The Peril and Promise of Mobile Social Networks for Operators provides an overview and context of social networking on mobile phones, as well as how communications patterns are changing. Pyramid Research also examines how developments on the device are being influenced by social networking. There follows a section on how operators are using tariffs to attract users, and how they are changing to avoid cannibalizing voice and text with data. Additionally, the report underlines the importance of operators being able to track the development of communications patterns and highlight how several operators are doing this. Pyramid finally presents case studies of mobile social networking in four European countries: France, Netherlands, Spain and the U.K.

Mobile social networking is enjoying strong growth as Facebook approaches 700 million users worldwide with more than 40 percent, or nearly 300 million, accessing READ MORE >

INTRODUCTION
SOCIAL NETWORKS’ THREAT TO MOBILE NETWORK OPERATORS
A. Operators must continue to focus on the best user experiences by offering innovative devices
B. Operators must balance tariffs that attract social networking users while limiting cannibalization of basic service revenues
C. Operators must learn as much as they can about social networking to best plan for future developments
MARKET DETAIL
CASE STUDY: France
CASE STUDY: Netherlands
CASE STUDY: Spain
CASE STUDY: UK
CONCLUSIONS
Key findings
Recommendations
RELATED RESOURCES

Table of Exhibits
Exhibit 1: Facebook total and mobile user growth, September 2009 to March 2011
Exhibit 2: Facebook population penetration by country, May 2011
Exhibit 3: Western Europe mobile operator voice, messaging and data revenue growth, 2006-2016
Exhibit 4: Use of online time by UK internet users, 2007 and 2010
Exhibit 5: INQ and HTC social networking-focused devices
Exhibit 6: KPN’s key strategic objectives, 2010 and 2015
Exhibit 7: Hi mobile Internet bundles

Operators must continue to attract mobile social networking users through innovative devices and attractive tariffs, but they must also learn about social networking in order to be at the forefront of changing communications patterns and to time the changes in tariff structures across their portfolio to minimize cannibalization of their core services.

This report analyzes the development of social networking on mobile devices in Europe and the impact on mobile network operators. It starts by providing an overview and context of social networking on mobile phones, and how communications patterns are changing. We then look at how developments on the device are being influenced by social networking. There follows a section on how operators are using tariffs to attract users, and how they are changing to avoid cannibalizing voice and text with data. We then underline the importance of operators being able to track the development of communications patterns and highlight how several operators are doing this. We then present case studies of mobile social networking in four countries in Europe: France, Netherlands, Spain and the UK.

- 3
- Bouygues
- e-plus
- Facebook
- Foursquare
- HTC
- Hutchison Whampoa
- Hyves
- INQ Mobile
- KDDI
- KPN
- Microsoft
- Nokia
- O2
- Orange
- Samsung
- Saunalahti
- SFR
- Skype
- Skyrock
- Telefónica
- Telenor
- T-Mobile
- Tuenti
- Virgin Mobile VKontakte
- Vodafone

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