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2011 U.S. CXOs’ Choice: Mobile Devices Products and Services Product Image

2011 U.S. CXOs’ Choice: Mobile Devices Products and Services

  • Published: June 2011
  • Region: United States
  • 92 Pages
  • Frost & Sullivan

Among the various mobile communication and computing products/services surveyed in this research, 99 percent of U.S. CXOs use/own laptops/notebooks. Almost half of CXOs have one or more tablet computers, although very few have more than two.The ten percent of CXOs who own two or more tablet computers most frequently cite family needs as the reason for owning more than one. About 40 percent of CXOs have e-readers, or use tablets as e-readers. Of these, almost all use them during resting time, but rather few use them while commuting. Compared to 2010, in 2011 the U.S. CXOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones

U.S. CXOs want their laptop / notebook to work every time they use it (reliability)and for it to be a quality product; these features have the highest priority, and all other features are considered less important. Dell continues to be the most owned brand of laptop/notebook since 2010. However, Apple is perceived as the best brand. Most CXOs usually buy laptops directly from the manufacturers, mainly those offering antivirus, firewall, and READ MORE >

1 | 2011 U.S. CXOS’ CHOICE, U.S. CXOS’ CHOICE: MOBILE DEVICES PRODUCTS AND SERVICES

- Research Objectives/Method Details/Demographic Profile
- Executive Summary
- Laptops/Notebooks
- Tablet Computers
- E-readers
- Smart Phones
- Quick Messaging Device/Multimedia Device/Standard Feature Phone
- About Frost & Sullivan

List of Figures:
- Importance of Attributes for Laptop/Notebook Computers
- Mean Scores of Factor Ratings by Brands, 2011
- Very Important/Somewhat Important Shares of Factor Ratings, by Brands 2011
- Somewhat Unimportant//Not at all Important Shares of Factor Ratings, by Brands 2011
- Loyalty Indexes for Laptop/Notebook Computers, 2011
- Brand Selected as Best Laptop/Notebook
- Levels of Satisfaction with Laptop/Notebook Brands
- Likelihood to Re-purchase and/or Recommend Owned Laptop/Notebook Brands
- Likelihood to Considering a Tablet Computer Instead of a Laptop/Notebook Computer
- Source from Which you Bought the Laptop/Notebook Computer
- Share of CXOs Rating the Experience Excellent/Good
- Share of CXOs Rating the Experience Deficient/Poor
- Mean Scores of Factor Ratings by Brands, 2011
- Loyalty Indexes of Tablet Computer Brands, 2011
- Brand Selected as Best Tablet Computer
- Levels of Satisfaction with Tablet Computer Brands
- Likelihood to Re-purchase and/or Recommend Owned Tablet Computer Brands
- Source from Which you Bought the Tablet Computer
- Most Important Sources by Tablet Computer
- Importance of Attributes for Smart Phones
- Mean Scores of Factor Ratings by Brands, 2011
- Loyalty Indexes for Smart Phone Brands, 2011
- Brand Selected as Best Smart Phone
- Levels of Satisfaction with Smart Phone Brands
- Likelihood to Purchase and/or Recommend Owned Smart Phone Brands
- Source from Which you Bought the Smart Phone
- Most Important Sources by Smart Phone
- Least Important Sources by Smart Phone
- Importance of Attributes for Quick Messaging Device/Multimedia Device/Standard Feature Phones

List of Charts:
- Workplace Roles
- Products/Services Routinely Used
- Industry
- Enterprise Size by 2010 Revenues
- Enterprise Size by Number of Employees
- Annual Personal Income
- Importance of Attributes for Laptops/Notebooks
- Desktop Personal Computer Ownership 2011
- Primary Laptop/Notebook Brands Currently Used
- Number of Laptop/Notebook Owned or Used
- Reasons for More than One Laptop/Notebook 2011
- Perceptions of Top Laptop/Notebook Brands
- Level of Satisfaction of Laptop/Notebook Brands
- Most Important Security Systems by Primary Brands
- Importance of Security Systems for Laptop/Notebooks
- Importance of Attributes for Tablet Computers
- Most Important Applications for Tablet Computers
- Primary Tablet Computer Brands Currently Owned
- Number of Tablet Computers Owned
- Perceptions of Tablet Computers Brands
- Tablet Computers Brands Owned / Used
- Most Important Security Systems by Primary Brands
- Importance of Security Systems for Tablet Computers
- Own an E-reader or Use a Tablet as an E-reader
- Use of E-reader s(or Tablets as E-readers)
- Perceived Advantages of E-readers
- Importance of Security Systems for E-readers
- Importance of Attributes for Smart Phones
- Primary Smart Phone Brands Currently Owned
- Purpose of Using Smart Phones 2011
- Number of Smart Phones Owned or Used
- Reasons for Having More than One Smart Phone 2011
- Frequency of Change/Replace/Purchase a New Brand Model of Smart Phone
- Reasons for Change/Replace/Purchase a New Brand Model of Smart Phone
- Perceptions of Top Smart Phones Brands
- Perceptions of Best Smart Phones Brands
- Level of Satisfaction with Smart Phone Brands
- Most Important Security Systems by Primary Brands
- Importance of Security Systems for Smart Phones
- Importance of Attributes for Quick Messaging Device/Multimedia Device/Standard Feature Phones
- Products/Services Routinely Used

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