|
|
 |
|
Viewing report
|
|
|
|
2011 U.S. CXOs’ Choice: Mobile Devices Products and Services
Frost & Sullivan, June 2011, Pages: 92
Among the various mobile communication and computing products/services surveyed in this research, 99 percent of U.S. CXOs use/own laptops/notebooks. Almost half of CXOs have one or more tablet computers, although very few have more than two.The ten percent of CXOs who own two or more tablet computers most frequently cite family needs as the reason for owning more than one. About 40 percent of CXOs have e-readers, or use tablets as e-readers. Of these, almost all use them during resting time, but rather few use them while commuting. Compared to 2010, in 2011 the U.S. CXOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones
U.S. CXOs want their laptop / notebook to work every time they use it (reliability)and for it to be a quality product; these features have the highest priority, and all other features are considered less important. Dell continues to be the most owned brand of laptop/notebook since 2010. However, Apple is perceived as the best brand. Most CXOs usually buy laptops directly from the manufacturers, mainly those offering antivirus, firewall, and password protection as security system in the devices. Compared to the observations made in Frost& Sullivan 2010 research, desktop personal computer ownership is declining, while laptop computer ownership rates have been rising.
Almost half of CXOs have one or more tablet computers, although very few have more than two. The ten percent of CXOs who own two or more tablet computers most frequently cite family needs as the reason for owning more than one. The most popular tablet computers are Apple iPads which are largely bought directly from the manufacturers. Most important attribute in a tablet computer is reliability, and password protection is seen as the most important security system.
About 40 percent of CXOs have e-readers, or use tablets as e readers. Of these, almost all use them during resting time, but rather few use them while commuting. Convenience when traveling is the most-valued advantage of e-readers, followed by space saving
Compared to 2010, in 2011 the U.S. CXOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones. While for smart phones wireless communication is the most important feature, for standard feature phones ease of use is the most important attribute. While for smart phones in 2011 the primary owned brand is Apple, in 2010 the primary owned brand was Blackberry.
For standard feature phones, LG dominates the market by ownership and Nokia by reputation. In terms of reputation and regarding smart phones, the best brand in 2011 is Apple, while in 2010 it was Blackberry. Most CXOs usually buy smart phones from the mobile operators, and consider password protection and “phone contacts backup as a server” as most important security systems in the devices.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
