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Damage Control Tips, Techniques & Best Practices for Communications Executives
ExecSense, June 2011, Minutes: 60
In Damage Control Tips, Techniques & Best Practices for Communications Executives, ExecSense examines the most effective strategies and best practices used by leading communications executives to minimize the effects of a communications and/or corporate crisis when unexpected negative events happen to their companies. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) and learn valuable tips and techniques for minimizing damage, bringing the crisis under control, and assisting your company in dealing with the potential customer, media and public scrutiny.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in helping communications executives with damage control, Laura Carabello, Principal Owner & CCO of CPR Strategic Marketing Communications, and focuses on:
- Everything you need to know in 60 minutes to minimize the effects of a corporate crisis when unexpected negative events happen to your company
- Easy-to-implement tips and techniques that other leading communications executives have found to be most successful for damage control, including tips for defining the scope of the crisis, establishing a unified response, creating a central information service, acting promptly to address the negative event, establishing a media response policy, keeping thorough and accurate records, appointing a crisis evaluation team, and more
- The 10 questions most asked by communications executives about how to implement a damage control plan that brings the crisis under control and assists their company in dealing with the intense media and public scrutiny
- Case studies of communications executives that have had success creating and implementing damage control plans, what techniques worked best for them, and important lessons learned that you can immediately put in place before a crisis happens at your company
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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