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Global Craft Beer Market - Trends and Opportunities in Developing Economies
Aginsky Consulting Group, Sep 2010
This report contains comprehensive information about the potential for the Russian, Chinese, and Southeast Asian markets for American Craft Beer.
Craft breweries in the United States are experiencing a renaissance and international consumers are clamoring to share in the experience. International
expansion is proving to be highly successful, yet many untapped markets remain and current markets have space for both a greater diversity in beers and greater market penetration. With a growing upper-middle class, strengthening currencies, and a growing demand for luxury items, developing economies are a lucrative opportunity for American craft breweries.
With rising disposable income and increasing sophistication in culinary taste in developing markets, the time is right for craft breweries to increase or initiate their international market expansion. With the right partners, extensive knowledge of the market, and the right market entry strategy, a craft brewery could easily overcome the challenges of introducing a new product into a foreign market. As a pioneer in a new market, a craft brewery could find itself in a rapidly growing market with relatively little competition.
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