Bulgaria - Digital Media and Broadband Markets - Insights, Statistics and Forecasts

Paul Budde Communication Pty Ltd, June 2011, Pages: 14

Broadband represents nearly all Internet connections in Bulgaria, with healthy competition due to the number of competing technology platforms used to offer broadband access: DSL, cable, FttX, WiMAX and LAN-based micro ISPs. Recognising the potential of applying ICT to improve both social and economic development, Bulgaria has undertaken steps to develop an Internet society encompassing commerce, health and government services. Cable TV penetration is well above the EU average and the market has undergone considerable consolidation. Digital TV is also widely available via broadband TV and satellite, with the number of competing platforms increasing following the launch of services by the telecoms incumbent. This report provides an insight into Bulgaria’s burgeoning broadband and digital media markets in 2011 and an overview of the technologies, major players and market developments, as well as a variety of statistics and fixed broadband forecasts to 2020.
Key developments; ASO put back to early 2015; consolidation among cable TV players; government investment programme for broadband in rural areas; operator data to Q1 2011.

Companies covered in this report include Mobiltel, Trans Telecom, Vivacom, Bulgarian Telecom and Television, Blizoo.

1. Synopsis
2. Internet market
2.1 Overview
2.2 Internet statistics
2.3 Bulgaria’s emerging Internet society
2.3.1 E-government
2.3.2 E-health
3. Broadband market
3.1 Fixed broadband overview
3.1.1 Broadband statistics
3.2 Cable
3.3 Asymmetrical Digital Subscriber Line (ADSL)
3.4 Fibre-to-the-Home (FttH)
3.5 Wireless broadband
3.5.1 World Interoperability for Microwave Access (WiMAX)
4. Overview of broadcasting market
4.1 Digital TV
4.1.1 Broadband TV (IPTV)
4.1.2 Digital Terrestrial TV (DTTV)
4.1.3 Cable TV (CATV)
4.1.4 Satellite-based digital pay TV developments
5. Forecasts
5.1 Fixed broadband forecasts – 2010 - 2013; 2020
5.1.1 Scenario 1 – higher broadband subscriber growth
5.1.2 Scenario 2 – lower broadband subscriber growth
5.1.3 Notes on scenario forecasts
6. Related reports
Table 1 – Internet users, subscribers and penetration rates – 2000 - 2011
Table 2 – ICT usage by businesses – 2006 - 2011
Table 3 – Electronic sales as percentage of total non-VAT turnover for non-financial sector businesses with 10 or more employees – 2009
Table 4 – Online purchases by individuals – 2005 - 2010
Table 5 – E-education usage by individuals – 2007 - 2010
Table 6 – E-education usage by businesses – 2007 - 2010
Table 7 – Uptake of e-government services by businesses – 2004 - 2010
Table 8 – Uptake of e-government services by individuals – 2004 - 2010
Table 9 – Fixed broadband subscribers by access type – January 2010
Table 10 – Fixed broadband subscribers and penetration – 2005 - 2012
Table 11 – Fixed broadband subscribers by data speed – January 2010
Table 12 – Cable broadband subscribers – 2005 - 2012
Table 13 – ADSL subscribers – 2005 - 2012
Table 14 – FttX subscribers – 2007 - 2012
Table 15 – Audience share by broadcaster – Prime time – 2007 - 2010
Table 16 – Audience share by broadcaster – All day – 2007 - 2010
Table 17 – Total TV advertising spending – 2008 - 2009
Table 18 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 19 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Fixed broadband subscribers and penetration – 2005 – 2012
Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria

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