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China - Digital Economy and Forecasts Product Image

China - Digital Economy and Forecasts

  • Published: August 2012
  • 28 pages
  • Paul Budde Communication Pty Ltd

We are seeing increasingly rapid development of internet businesses in China as the digital economy takes shape. The pace of development has escalated as more and more of the population gain access to the internet. Chinese based online enterprises can target consumers like no western company has been able to do and numerous successful initial public offerings on the NYSE are testament to this. This report looks at various aspects of the digital economy in China. It includes statistics on e-commerce users and market size; a review of e-entertainment and various e-services such as online shopping, advertising and banking; and an overview of major on-line companies – all driving the phenomenal growth of e-commerce in China. Underpinning the growth of this digital economy is an internet infrastructure that still only reaches 40% of the population. Also included are internet user and subscriber statistics and forecasts to 2016.

Key developments:
More provinces and municipalities moving into the first echelon of internet development; a noticeable shift to instant messaging, blogging and micro-blogging; increased use of the internet for currency transactions; IPOs of Chinese companies which are still to see profitability.

Companies covered in this report include:
Alibaba; Taobao; Tencent; Sina; Baidu; Youku; Tudou; Easou; Dangdang, Sohu, and Renren.

1. Synopsis
2. Internet growth
2.1 Background
2.2 China internet user statistics
2.2.1 China internet subscribers
2.2.2 Number of internet users by province and economic development
2.2.3 Internet access speed
2.2.4 Internet statistics – CNNIC statistical survey
2.2.5 Mobile internet users
2.3 Forecast internet users – 2012-2017
3. E-Services Overview
4. E-Commerce
4.1 E-Commerce background
4.2 E-Commerce progress
4.3 E-Commerce volumes
4.3.1 E-Commerce volumes: B2C
4.3.2 E-Commerce volumes: B2B
4.3.3 E-Commerce volumes: C2C
5. E-Entertainment
5.1 Online activities 2010
5.2 Online activities 2011
6. Information acquisition
6.1 Search engines
6.1.1 Global search engine market
6.1.2 Online search advertising market
6.2 Web news
7. Commercial exchange
7.1 Online shopping
7.2 Group buying
7.3 Online payment
7.3.1 Pay-as-you-go (prepaid cards)
7.4 Travel ordering
7.5 Online banking
8. Web entertainment
8.1 Online gaming
8.2 Cyber literature
8.3 Online video
8.4 Online music
9. Exchange and communication
9.1 Instant Messaging (IM)
9.2 Blog
9.3 Microblogging
9.4 Social Networking websites
10. Digital Media
11. Online advertising and marketing
12. Related reports
Table 1 – Internet users and annual change – 1996 – 2013
Table 2 – Internet subscribers and annual change – 1996 - 2013
Table 3 – CNNIC internet statistical survey – 2009, 2011
Table 4 – Comparison in age structure of China internet users – 2008 – 2011
Table 5 – Forecast internet users and penetration – lower band: 2011 - 2012; 2017
Table 6 – Forecast internet users and penetration – higher band: 2011 - 2012; 2017
Table 7 – Utilisation rate and number of users of different network applications in China – 2009 - 2011
Table 8 – Estimated value of B2C e-commerce market – 2005 - 2012
Table 9 – Estimated value of C2C e-commerce market – 2005 - 2012
Table 10 – Utilisation rate and number of users of different network applications in China – 2009 - 2011
Table 11 – China – top online companies by application with global comparison – 2011
Table 12 – Market share of online search engines – 2005 - 2010
Table 13 – Search engine users and utilisation rate in China – 2009 - 2011
Table 14 –Online search advertising market – actual: 2005 - 2014
Table 15 – China online retail market revenue and customers – 2003 - 2012
Table 16 – Online banking users and utilisation rate – 2007 – 2011
Table 17 – Online gaming revenues – 2004 - 2012
Table 18 – Online gamers users – 2007 - 2011
Table 19 – Online video users – 2007 – 2011
Table 20 – Online music users and utilisation rate – 2007 – 2011
Table 21 – Instant messaging users and utilisation rate – 2007 – 2011
Table 22 – China’s top 15 social networks – March 2011
Table 23 – China’s SNS market share and user loyalty – 2010
Table 24 – China media market revenue – 2002 - 2009
Table 25 – China advertising market revenues in major media – 2001, 2010, 2012 (e)
Chart 1 – Number of internet users and growth rate in China – 2002 - 2013
Chart 2 – Comparison in age structure of China internet users – 2009, 2011

Format Properties
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