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Czech Republic - Mobile Market Insights, Overview and Statistics
Paul Budde Communication Pty Ltd, Nov 2011, Pages: 16
Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players, have focused on growing revenue by marketing mobile broadband and other value-added services such as mobile content and applications.
Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic in 2011, providing an overview of the network operators Vodafone, T-Mobile, Telefónica and MobilKom, as well as technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.
Key developments:
T-Mobile, O2 and Vodafone alliance to promote m-payment services; T-Mobile extends HSPA+ coverage to most of the population; Telefónica and T-Mobile sign six-year 3G network sharing agreement; mobile market revenue grew 1.9% in 2010 to CZK45.2 billion; Telefonica approaches 66% 3G population coverage through network sharing deal with T-Mobile; Vodafone looks to upgrade half of its 3G network with 21.6Mb/s HSPA+ by March 2012; regulator decides to close analogue NMT network; mobile ARPU continues to fall; Telefónica launches joint network monitoring centres for operation in Germany and Slovakia; Telefónica trials m-payments platform; regulator’s September 2011 market data update; operator data to September 2011.
Companies covered in this report include:
Telefónica, T-Mobile, Vodafone and MobilKom.
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