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Viewing report
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Germany - Mobile Data Market Insights, 4G, Services and Forecasts
Paul Budde Communication Pty Ltd, Jan 2012, Pages: 22
Synopsis
The German mobile data market has enormous potential for growth following massive investments by the four network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in coming years by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels.
This report provides key statistics and analysis on the mobile data market in Germany in 2011. Focussing on HSPA and LTE services, it analyses market players’ strategies and assesses the range of emerging mobile data services and technologies.
Key developments:
Benchmark auctions in 800MHz and 2.6GHz bands trigger LTE deployment; Telekom Deutschland providing LTE in northern Germany and Saxony, deploys LTE in the 1.9GHz band; Vodafone serving 1,500 locations by end-2011, extends LTE to metropolitan areas; O2 launches rural LTE; m-commerce gaining traction; m-ticketing in Northern Hessen; demise of mobile TV; regulator opens consultation for use of 900MHz and 1800MHz bands for post-2016; coverage requirements for 800MHz licensees reached in seven Länder; MNOs step up m-payments platform; VATM market data for 2010 and update to September 2011; regulator market data for 2011; operator data to September 2011.
Companies covered include:
Telekom Deutschland, O2, Vodafone, E-Plus.
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