• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Greece - Mobile Market Insights, Overview and Statistics Product Image

Greece - Mobile Market Insights, Overview and Statistics

  • Published: January 2014
  • Region: Greece
  • 18 Pages
  • Paul Budde Communication Pty Ltd

FEATURED COMPANIES

  • Cosmote
  • Vodafone
  • Wind Hellas
  • MORE

Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided €380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband. These operators are focussed on growing revenue through developing the mobile data sector, for which they have concentrated investment in network upgrades for HSPA and LTE. The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region. The struggling Wind Hellas in mid-2013 arranged a network sharing deal with Vodafone by which both operators hoped to cut costs, though Vodafone will not share its LTE infrastructure.

This report provides an overview of Greece’s mobile market, covering regulatory and market developments, and the latest financial and operating statistics of the key players.

Key developments:

Wind READ MORE >

1. Synopsis
2. Mobile communications
2.1 Overview of Greece’s mobile market
2.2 Regulatory issues
2.2.1 Significant Market Power (SMP) obligations
2.2.2 Mobile Termination Rates (MTRs)
2.2.3 Mobile Number Portability (MNP)
2.2.4 Spectrum refarming
2.2.5 Network sharing
2.3 Mobile statistics
2.4 Mobile market developments
2.4.1 900MHz and 1800MHz licence renewal
2.4.2 Third Generation (3G) mobile
2.5 Major mobile operators
2.5.1 Wind Hellas
2.5.2 Vodafone Greece
2.5.3 Cosmote
2.6 Mobile voice services
2.6.1 Prepaid cards
2.7 Mobile data services
2.7.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
2.7.2 General Packet Radio Service (GPRS)
2.7.3 HSPA
2.7.4 Long-term Evolution (LTE)
2.7.5 Mobile TV
2.7.6 Fixed Mobile Convergence (FMC)
2.8 Mobile content and applications
3. Related reports
Table 1 – Annual mobile number portings – 2004 - 2012
Table 2 – Historic - Mobile subscribers (SIM) and penetration – 1996 - 2004
Table 3 – Mobile subscribers (SIM) and penetration – 2005 - 2014
Table 4 – Active mobile subscribers (SIM) – 2003 - 2013
Table 5 – Mobile and fixed-line traffic – 2004 - 2014
Table 6 – Wind Hellas ARPU (historic) – 2009 - 2010
Table 7 – Wind Hellas subscribers (historic) – 2009 - 2010
Table 8 – Vodafone subscribers – 2008 - 2013
Table 9 – Vodafone ARPU – 2008 - 2013
Table 10 – Vodafone financial data revenue – 2008 - 2013
Table 11 – Cosmote mobile financial data – 2007 - 2013
Table 12 – Cosmote annualised ARPU – 2006 - 2013
Table 13 – Cosmote subscribers – 2006 - 2013
Table 14 – Ratio of prepaid to postpaid subscribers – 2000 - 2013
Table 15 – Cosmote prepaid subscribers – 2005 - 2013
Table 16 – Vodafone proportion of prepaid subscribers – 2005 - 2013
Table 17 – Mobile data traffic – 2009 - 2014
Table 18 – Total SMS messages sent – 2006 - 2014
Table 19 – Total MMS messages sent – 2009 - 2014
Chart 1 – Mobile subscribers (SIM) and penetration – 2005 - 2014
Chart 2 – Mobile and fixed-line traffic – 2004 – 2014
Chart 3 – Wind Hellas ARPU (historic) – 2009 - 2010
Chart 4 – Vodafone ARPU – 2008 - 2013
Chart 5 – Cosmote mobile financial data – 2007 - 2013
Exhibit 1 – Overview of spectrum auction results
Exhibit 2 – 2G auction results – 2001
Exhibit 3 – 900MHz and 1800MHz auction spectrum – 2011
Exhibit 4 – 900MHz and 1800MHz auction results – 2011
Exhibit 5 – 3G auction results in Greece – 2001

- Vodafone
- Cosmote
- Wind Hellas

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos