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Viewing report
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India - Broadcasting and Digital Media
Paul Budde Communication Pty Ltd, June 2011, Pages: 21
Since television was first introduced in India in 1959, the country has emerged as one of the largest TV markets in the world. Television In the last decade the television programming landscape has been totally transformed. India now has one of the largest broadcasting networks in the world. Doordarshan, the Indian National Television Network, reaches more than 90% of the population. But there remains much work to be done as India remains a heavily analogue TV broadcasting market (an estimated 90 million analogue households by 2010). Transitioning the mass market to digital is a major challenge. There are already rapidly expanding digital segments in the TV market, notably IPTV/Broadband TV and with some digitalisation of the traditional platforms proceeding at a good pace. The type of expansion being witnessed in digital media is expected to continue at an increased rate.
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