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Ireland - Mobile Market Insights, Statistics and Forecasts Product Image

Ireland - Mobile Market Insights, Statistics and Forecasts

  • Published: March 2014
  • Region: Ireland
  • 31 Pages
  • Paul Budde Communication Pty Ltd

Ireland’s mobile market has undergone considerable changes in recent years. The market enjoys effective competition between five main players as well as a small number of MVNOs, which promise to provide additional market competition in coming years. Mobile broadband, on the back of expanding HSPA networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also set aside UHF spectrum for use by mobile TV services, while spectrum in several bands has been freed up for use by 4G/LTE. This report provides statistics and analysis on the Irish mobile market, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services.

Key developments:
Regulator suspends auction of remaining blocks of 1800MHz wireless spectrum after receiving no bids; Meteor and O2 sign network sharing deal; Vodafone and 3 agree to a 50/50 JV; O2 launches MVNO; Hutchison makes €780 million bid for O2 Ireland, under scrutiny by the EC; SMS traffic shows recovering growth; mobile broadband subscriber base falls; Vodafone increases investment; half of Vodafone subscribers using READ MORE >

1. Synopsis
2. Overview of Ireland’s mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 3G spectrum
3.1.2 Digital dividend spectrum
3.1.3 900MHz
3.1.4 1800MHz
3.1.5 26GHz licences
3.1.6 1785-1805MHz band
3.1.7 2.6GHz band
3.1.8 2.3GHz band
3.1.9 70-80GHz band
3.1.10 UHF spectrum
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile termination rates (MTRs)
3.5 Wideband Digital Mobile Data Services (WDMDS)
3.6 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Unlicensed Mobile Access (UMA)
5. Major mobile operators
5.1 Vodafone Ireland
5.2 O2 Ireland
5.3 Meteor Mobile
5.4 3 Ireland
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Premium SMS (PSMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Circuit-Switched Data (HSCSD)
8.3 Enhanced Data for GSM Evolution (EDGE)
8.4 High-Speed Packet Access (HSPA)
8.4.1 Vodafone
8.4.2 O2
8.4.3 3 Ireland
8.4.4 Meteor
8.5 Enhanced High Speed Packet Access (HSPA+)
8.6 Long-term Evolution (LTE)
9. Mobile applications
9.1 Overview
9.2 Mobile TV
9.3 Machine-to-Machine (M2M)
10. Forecasts
10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Operator blended ARPU – 2005 - 2013
Table 2 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2004
Table 3 – Mobile subscribers and penetration rate – 2005 - 2014
Table 4 – Mobile market revenue, voice and data – 2005 - 2013
Table 5 – Mobile share of subscribers by operator – 2005 - 2013
Table 6 – Mobile share of revenue by operator – 2005 - 2013
Table 7 – European voice roaming charges – 2007 - 2014
Table 8 – European data roaming charges – 2007 - 2014
Table 9 – Annual mobile numbers ported – 2005 - 2013
Table 10 – MTRs by operator – 2010 - 2013
Table 11 – 3G SIM cards in use by type – 2011 - 2013
Table 12 – Vodafone mobile subscribers – 2006 - 2013
Table 13 – Vodafone fixed-line subscribers – 2010 - 2013
Table 14 – Vodafone service revenue – 2010 - 2013
Table 15 – Vodafone blended ARPU – 2006 - 2008; 2010 - 2011
Table 16 – O2 mobile financial data – 2007 - 2013
Table 17 – O2 mobile data statistics – 2007 - 2013
Table 18 – O2 ARPU, blended, prepaid and contract – 2006 - 2013
Table 19 – O2 subscribers – 2006 - 2013
Table 20 – Meteor Mobile subscribers – 2006 - 2013
Table 21 – Meteor Mobile services revenue – 2006 - 2010; 2012- 2013
Table 22 – Meteor Mobile ARPU - 2006 - 2013
Table 23 – 3 Ireland subscribers – 2006 - 2013
Table 24 – 3 Ireland financial data – 2007 - 2013
Table 25 – Mobile voice minutes – 2005 - 2014
Table 26 – Prepaid versus postpaid share of subscribers – 2000 - 2013
Table 27 – Proportion of prepaid subscribers by operator – 2008 - 2013
Table 28 – SMS messages sent – 2000 - 2014
Table 29 – MMS messages sent – 2005 - 2014
Table 30 – Mobile data as proportion of total revenue – 2006 - 2014
Table 31 – Forecast mobile ARPU – 2005 - 2012; 2015
Table 32 – Forecast UMTS subscribers – 2006 - 2010; 2015
Chart 1 – Mobile subscribers and penetration rate – 2005 - 2014
Chart 2 – Mobile market revenue, voice and data – 2005 - 2013
Chart 3 – Mobile share of subscribers by operator – 2006 - 2013
Chart 4 – Mobile share of revenue by operator – 2006 - 2013
Chart 5 – O2 mobile financial data – 2007 - 2013
Chart 6 – O2 ARPU, blended, prepaid and contract – 2006 - 2013
Chart 7 – O2 subscribers – 2007 - 2013
Exhibit 1 – 3G licence results – June 2002
Exhibit 2 – Multiband frequency award process - 2012
Exhibit 3 – WDMDS licences: operators, spectrum and fees – 2005

Vodafone Ireland, O2, Meteor, Eircom Mobile; Tesco Mobile.

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