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Italy - Mobile Market Insights, Statistics and Forecasts Product Image

Italy - Mobile Market Insights, Statistics and Forecasts

  • Published: March 2014
  • Region: Italy
  • 32 Pages
  • Paul Budde Communication Pty Ltd

FEATURED COMPANIES

  • 3 Italia
  • TIM
  • Vodafone
  • Wind
  • MORE

Italy’s vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix, while the number of areas connected to LTE networks is expanding rapidly. This report provides an analytic overview of Italy’s mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years. ARPU and 3G forecasts are provided to 2015.

Key developments:
Telecom Italia contracts NSN to develop HSUPA technology to deliver uplink data at up to 11Mb/s; Aregulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM READ MORE >

1. Synopsis
2. Overview of Italy’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Spectrum trading
3.1.2 Other frequencies
3.1.3 Spectrum auctions 2011
3.2 Roaming
3.3 Network sharing
3.4 Mobile Number Portability (MNP)
3.5 Mobile Termination Rates (MTRs)
3.6 Fixed-mobile convergence (FMC)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Trial SCDMA network
5. Major mobile operators
5.1 3 Italia
5.2 TIM
5.2.1 Network contracts
5.3 Vodafone Italy
5.4 Wind
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Messaging Service (SMS)
7.2 Multimedia Messaging Services (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Downlink Access (HSDPA)
8.4 High Speed Uplink Packet Access (HSUPA)
8.5 Evolved HSPA (HSPA+)
8.6 Long-term Evolution (LTE)
8.7 Femtocells
8.8 Mobile TV
8.8.1 3 Italia
8.8.2 TIM
9. Mobile content and applications
9.1 Location-based services
9.2 Mobile banking/ticketing
9.3 Payment services
10. Forecasts
10.1 Forecasts – Mobile ARPU – 2009 - 2015
10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2004
Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
Table 3 – Mobile market revenue – 2008 – 2014
Table 4 – Annual revenue per active SIM – 2008 - 2012
Table 5 – Revenue by service – 2009 - 2011
Table 6 – Revenue per user, by service – 2009 - 2011
Table 7 – Mobile market investments – 2009 - 2013
Table 8 – Mobile market share of subscribers by operator – 2004 - 2013
Table 9 – Total spectrum outlay by operator (€) – 2011
Table 10 – European roaming charges – 2007 – 2011; 2014
Table 11 – Cumulative mobile numbers ported – 2003 – 2012
Table 12 – Annual mobile numbers portings – 2002 – 2012
Table 13 – Mobile termination rates – 2008 - 2013
Table 14 – UMTS/HSPA subscribers – 2004 - 2013
Table 15 – 3 Italia registered mobile subscribers – 2008 - 2013
Table 16 – 3 Italia active mobile subscribers – June 2013
Table 17 – 3 Italia annualised ARPU – 2008 - 2013
Table 18 – 3 Italia mobile revenue – 2008 - 2013
Table 19 – 3 Italia mobile EBITDA, capex – 2011 - 2013
Table 20 – TIM mobile subscribers – 2005 - 2013
Table 21 – TIM mobile revenue by sector, annual change – 2008 - 2013
Table 22 – Vodafone subscribers – 2001 - 2013
Table 23 – Vodafone revenue by sector – 2009 - 2013
Table 24 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2013
Table 25 – Vodafone mobile customer cost – 2007 - 2013
Table 26 – Wind operational statistics and mobile revenue – 2005 – 2013
Table 27 – Wind annualised mobile ARPU – 2005 - 2013
Table 28 – Wind mobile ARPU by service– 2012 - 2013
Table 29 – Wind mobile subscriber statistics – 2005 - 2013
Table 30 – Wind mobile internet subscribers – 2012 - 2013
Table 31 – MVNO mobile subscribers and revenue – 2008 - 2013
Table 32 – MVNO subscribers by operator – 2009 - 2010
Table 33 – MVNO market share of MVNO subscribers – 2010 - 2012
Table 34 – Prepaid cards in service – 2009 - 2012
Table 35 – SMS/MMS and other data revenue – 2008 - 2011
Table 36 – Vodafone data as proportion of service revenue – 2005 - 2013
Table 37 – Mobile data revenue as proportion of total – 2004 - 2013
Table 38 – Growth in mobile data use – 2007 - 2012
Table 39 – Mobile data traffic – 2008 - 2015
Table 40 – Forecast mobile ARPU – 2005 - 2015
Table 41 – Forecast UMTS subscribers and penetration rate – 2008 - 2010; 2015
Chart 1 – Mobile subscribers and penetration rate – 2002 - 2014
Chart 2 – Mobile market revenue – 2008 - 2014
Chart 3 – Annual revenue per active SIM – 2008 - 2012
Chart 4 – Revenue by service – 2009 – 201
Chart 5 – Mobile market share of subscribers by operator – 2004 – 20123
Chart 6 – 3 Italia mobile subscribers – 2008 - 2013
Chart 7 – 3 Italia annualised ARPU – 2008 – 2013
Chart 8 – TIM annualised ARPU – 2005 – 2013
Chart 9 – TIM revenue by sector, annual change – 2008 – 2013
Chart 10 – Vodafone prepaid, contract and blended ARPU (€) – 2004 - 2013
Chart 11 – SMS/MMS and other data revenue – 2008 - 2011
Exhibit 1 – UMTS auction results – 2000
Exhibit 2 – UMTS auction results – 2009
Exhibit 3 – Spectrum allocations at auction – 2011

- 3 Italia
- TIM
- Vodafone
- Wind

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