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Russia Wine Market Industry Overview
Aginsky Consulting Group, Aug 2008
Russia's wine market is recognized as “one of the most dynamic and attractive wine markets in the world.”1 Fueled by the stable economic growth over the last six years, Russia is now one of the most rapidly growing wine markets in the world with “an average 30 percent wine consumption increase per year.”
A comparison to China is strikingly effective: “in the past years Chinese wine consumption has increased by 22 percent, making it the tenth largest still wine market in the world, while consumption in the Russian federation grew by 37 per cent over the same period, making it the eighth largest wine market worldwide.”3 Russian wine import companies have seen “sales volumes increase by 30-35 percent annually” 4 across all regions where they have a presence. Some firms have experienced “sales growth of nearly 80 percent.”
According to some sources, the total volume of the alcohol market in Russia is $18 billion by value 6 while the national statistical agency in Russia puts this figure closer to $35 billion.7 Today wine accounts for at least 30% of total alcoholic beverage sales compared to 3-4% in 1989.8 According to other sources, in 2006 wine sales in Russia reached $7.5 billion, whilst “the sales of vodka are decreasing steadily: around 4% for the same period.”
Market operators consider Russia's wine industry as one of the best opportunities for both short-term and long-term expansion. According to a USDA report, the level of market spending is expected to “increase by at least 12 percent annually, resulting in the market doubling in size by 2009.”10 Experts recently affirmed that Russia is “one of the more exciting developing [wine] markets: we consider it a priority emerging market.
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