Southern Company - Power Plants and SWOT Analysis, 2011 Update

Southern Company - Power Plants and SWOT Analysis, 2011 Update

Summary

The report contains the profile of the company that is involved in the field of power generation from thermal sources (coal, oil and gas). It contains a detailed description of the company’s business operations (power plants, installed capacity, and generation), history, corporate strategy, and business structure. This report contains a detailed SWOT analysis, information on key employees (executives), key competitors, and major products and services.

Scope

- Major Power Plants (assets) – summarized and detailed information about the power plants (assets)
- Operational Metrics (capacity, generation, revenue, sales, number of consumers)
- Business description – A detailed description of the company’s operations and business divisions
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands
- Key competitors – A list of key competitors.
- Key employees – A list of the key executives
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.
- Note-: Some sections may be missing if data is unavailable for the company.

Reasons to buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis, corporate strategy and major products and services are incorporated in the profile to assist in various business decisions (M&A and JV).
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing an up to date objective view of the company. SHOW LESS READ MORE >

List of Tables
Company Snapshot
Key Information
Company Overview
SWOT Snapshot
Operational Metrics
Southern Company, Operational Metrics, By Capacity
Southern Company, Operational Metrics, By Generation
Southern Company, Operational Metrics, By Sales
Southern Company, Operational Metrics, By Sales
Southern Company, Solar PV Parks
Southern Company, Solar PV Parks, United States
Southern Company, Hydro Power Plants
Southern Company, Hydro Power Plants, United States
Southern Company, Biomass Power Plants
Southern Company, Biomass Power Plants, United States
Southern Company, Biogas Power Plants
Southern Company, Biogas Power Plants, United States
Southern Company, Thermal Power Plants
Southern Company, Thermal Power Plants, United Arab Emirates
Southern Company, Thermal Power Plants, United States
Southern Company, Commercial Reactors
Southern Company, Commercial Reactors, United States
Business Description
Business Overview
Major Products and Services
History
SWOT Analysis
Overview
Southern Company Strengths
Strong Foothold in the Market
Diverse Customer Base
Improving Financial Performance
Southern Company Weaknesses
Legal Proceedings
Dependence on Fossil Fuels
Declining Liquidity Position
Southern Company Opportunities
Global Smart Grid Deployment
Positive Outlook for Electricity Demand
Growing Focus on Renewable Energy
Southern Company Threats
Nuclear Generation Risk
Legal and Political Framework
Weather Conditions and Seasonal Demand
Financial Ratios - Capital Market Ratios
Financial Ratios - Annual Ratios
Financial Ratios - Interim Ratios
Key Employees
Key Employee Biographies
Company Statement
Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Recent Developments
Aug 26, 2009: NRC Issues ESP And LWA For Southern Nuclear's Vogtle Site In Georgia
Aug 19, 2009: NRC To Issue An Early Site Permit For Two Reactors At Vogtle Nuclear Plant
Jun 03, 2009: NRC Renews Operating Licenses For Vogtle Nuclear Power Plant For Additional 20 Years
Jan 16, 2009: Mississippi Power Files Certificate Of Public Convenience And Necessity At MPSC To Build 582 MW IGCC Power Plant In Kemper County
Aug 19, 2008: Southern Nuclear Receives Permit From NRC To Add Two New Reactors On Plant Vogtle
Apr 13, 2011: Southern Company's Proposed Nuclear Power Project Remain Safe
Jun 18, 2010: Georgia Power, DOE Agree To Conditional Nuclear Loan Guarantee Terms
Apr 12, 2010: Alabama Power, Southern Company And Partners To Build Carbon Capture And Storage Facility
Jan 26, 2010: Southern Company And Turner Renewable Join Forces To Explore Renewable Energy Projects
Nov 10, 2009: Southern Power breaks ground on biomass plant in Texas
Nov 10, 2009: Southern Company Breaks Ground On Biomass Plant Located In Texas, US
Oct 20, 2009: GE, Whirlpool And Others Launch SGGI Aimed At Including Smart Grid In Copenhagen, Denmark
Oct 13, 2009: Southern Company constructs power plant in North Carolina
Oct 09, 2009: Southern Company builds biomass plant in Texas
Jul 22, 2009: Southern Company Considers To Construct Nuclear Power Plant In US
Jun 01, 2009: Gulf Power To Discuss Renewable Energy With Spain
May 27, 2009: Southern Company To Manage DOE’s National Carbon Capture Center
Dec 05, 2008: Southern Power To Construct Electric Generating Plant In North Carolina
May 01, 2008: Gulf Power Seeks Bids For Electricity From Renewable Energy Sources
Jan 26, 2011: Southern Company Reports Net Income Of $2.04 Billion In 2010
Oct 27, 2010: Southern Company Reports Earnings Of $817.2 Million In Q3 2010
Jul 28, 2010: Southern Company Reports Net Income Of $526 Million In Q2 2010
Apr 28, 2010: Southern Company Reports Net Income Of $511 Million In Q1 2010
Jan 27, 2010: Southern Company Reports Net Income Of $1.7 Billion In 2009
Oct 28, 2009: Southern Company Reports Earnings Of $790 Million In Q3 2009
Jul 29, 2009: Southern Company Reports Earnings Of $478.6 Million In Q2 2009
Apr 29, 2009: Southern Company Reports Net Income Of $142 Million In Q1 2009
Jan 28, 2009: Southern Company Reports 2008 Results
Jan 16, 2009: Southern Company Declares Quarterly Dividend
Oct 23, 2008: Southern Company Reports Q3 2008 Results
Oct 20, 2008: Southern Company Declares Quarterly Dividend
Jul 30, 2008: Southern Company Reports 2Q 2008 Results
Jul 21, 2008: Southern Company Declares Quarterly Dividend
Apr 30, 2008: Southern Company Declares Q1 2008 Results
Apr 21, 2008: Southern Company Declares Quarterly Dividend
Jan 30, 2008: Southern Company Declares Q4 2007 Results
Jan 18, 2008: Southern Company Declares Quarterly Dividend
Oct 25, 2007: Southern Company Declares Q3 2007 Results
Oct 15, 2007: Southern Company Declares Quarterly Dividend
Jul 26, 2007: Southern Company Declares Q2 2007 Results
Jul 16, 2007: Southern Company Declares Quarterly Dividend
Apr 16, 2007: Southern Company Declares Quarterly Dividend
Jun 13, 2011: Southern Company's 25 MW Carbon Capture And Storage Facility At Coal-Fired Generating Power Plant Becomes Operational
Jun 07, 2011: NCCC Commissions New Test Center For Evaluating CO2 Capture From Coal-Based Power Plant Flue Gas
May 09, 2011: Southern Company's 883 MW Unit 2 At Edwin I. Hatch Nuclear Power Plant Returns To Service
May 02, 2011: Southern Company Restarts 883 MW Edwin I. Hatch 2 Reactor In Georgia
Apr 26, 2011: Southern Company's 1,109 MW Unit 1 At Vogtle Nuclear Power Plant Increases To Full Capacity
Apr 25, 2011: Southern Company's 1,109 MW Unit 1 At Vogtle Nuclear Power Plant Turns Online
Apr 21, 2011: Southern Company's 1,109 MW Unit 1 At Vogtle Nuclear Power Plant Shuts Down Automatically
Apr 12, 2011: Southern Company's 860 MW Unit 2 At Farley Nuclear Power Plant Increases To 100% Capacity
Apr 05, 2011: Southern Company's 1,109 MW Unit 1 At Vogtle Nuclear Power Plant Increases To 87% Of Capacity
Apr 01, 2011: Southern Company Restarts 1,109 MW Unit 1 At Vogtle Nuclear Power Plant
Mar 10, 2011: Conservation Groups File Lawsuit Against Federal Funding Of Coal Plant And Strip Mine In Kemper County: Earthjustice
Feb 08, 2011: Southern Company Grants Contract To Hitachi Power To Supply SCR DeNOx Catalyst To Coal-Fired Electric Generating Stations
Jan 27, 2011: Southern Company To Invest $17 Billion To Meet Recovering US Economy's Energy Needs
Jan 24, 2011: First Solar Announces Start Of Commercial Operation Of 30MW Cimarron Solar Facility, US
Jan 18, 2011: Southern Company's 876MW Unit 1 At Hatch Nuclear Power Plant Decreases To 41% Of Capacity
Dec 22, 2010: Southern Company's 876MW Unit 1 At Hatch Nuclear Power Plant Increases Up To 98% Of Capacity
Dec 21, 2010: Southern Company's 876MW Unit 1 At Hatch Nuclear Power Plant Increases Up To 86% Of Capacity
Dec 20, 2010: Southern Company Restarts 876MW Unit 1 At Hatch Nuclear Power Plant
Dec 16, 2010: Southern Company Shuts Unit 1 At Hatch Nuclear Power Plant
Nov 23, 2010: Southern Company's Farley 1 Nuclear Reactor Increases To 89% Capacity
Nov 15, 2010: Southern Company Announces Management Changes
Nov 01, 2010: NRC Selects Jeffrey Sowa As New Resident Inspector For Southern Company’s Farley Nuclear Power Plant
Nov 01, 2010: NRC Appoints David Hardage As New Resident Inspector For Southern Company’s Hatch Nuclear Power Plant
Oct 18, 2010: Southern Company Appoints Steven R. Specker As Director To Board
Oct 07, 2010: ASLB To Hold Prehearing Conference On Vogtle New Reactor Application
Sep 30, 2010: Tri-State Generation's Cimarron I Solar Project In New Mexico Nears Completion
Sep 23, 2010: Southern Company Captures CO2 At Georgia Power's Plant Yates
Sep 23, 2010: NRC Schedules Meeting To Discuss Hatch Nuclear Power Plant
Sep 13, 2010: NRC's ASLB Cancels Pre-Hearing Conference On Vogtle New Reactor Application
Sep 08, 2010: NRC's ASLB To Hold Pre-Hearing Conference On Vogtle New Reactor Application
Sep 07, 2010: NRC Seeks Public Input On Draft Environmental Impact Statement For Vogtle New Reactors
Aug 16, 2010: Southern Company Appoints Bryan Anderson As VP, Governmental Affairs
Aug 10, 2010: SACE Sues DOE Over Southern Company's Vogtle Loan Guarantees
Jul 30, 2010: Southern Company Announces Management Changes In Operations And Finance Organizations
Jul 29, 2010: GSE Announces Over $7 Million In Nuclear Sector Simulation Awards
Jul 27, 2010: Southern Company Announces Management Changes
Jul 19, 2010: Southern Company Appoints Dale E. Klein To Board
Jul 13, 2010: Southern Company's 851MW Unit 1 At Farley NPP Decreases To 65% Capacity
Jun 30, 2010: Southern Company Announces Management Changes
Jun 09, 2010: Southern Company's 876MW Unit 1 At Hatch NPP Operates At 28% Output
Jun 07, 2010: Southern Company Spends $3.7 Million During Q1 Of 2010 On Government Lobbying
May 26, 2010: Southern Company Elects Larry Thompson As Director
May 20, 2010: Southern Company's Farley NPP's 860MW Unit 2 Ramps Up To 95%
May 19, 2010: Southern Company's Farley NPP's 860MW Unit 2 Ramps Up 60%
Apr 07, 2010: Southern Company’s Vogtle Unit 2 Back Online From Refueling And Maintenance
Mar 25, 2010: Southern Company Elects William O. Ball As EVP And CTO
Mar 19, 2010: First Solar sells solar power project to Southern Company
Mar 08, 2010: Southern Company's Vogtle Nuclear Power Station's Unit 2 Shut Down For Planned Refueling And Maintenance
Mar 01, 2010: Diverse Group Of Electric Utilities Launch Coalition For Fair Transmission Policy
Mar 01, 2010: DOE Announces CO2 Injection Underway At Citronelle Field, Alabama
Feb 22, 2010: NRC Announces Inspection On Southern Nuclear’s Farley Nuclear Power Plant In Dothan, Alabama
Feb 12, 2010: Southern Company Receives Conditional Loan Guarantee From DOE For Vogtle Nuclear Power Plant
Jan 13, 2010: Southern Company Extends Support Of Major Conservation Programs
Dec 30, 2009: NRC To Ask Nuclear Plants To Increase Security For Spent Fuel Storage
Dec 21, 2009: Southern Company, National Fish and Wildlife Foundation Award New Conservation Grants
Dec 16, 2009: Southern Company Likely To Win Federal Loan Guarantee For Nuclear Plant
Dec 14, 2009: Southern Company's 1,152 MW Unit 1 At Vogtle Nuclear Power Station Increases Up To 93% Power
Dec 11, 2009: Southern Company's 1,152 MW Unit 1 At Vogtle Nuclear Power Station Begins To Exit Outage And Increases Up To 4% Power
Dec 11, 2009: Gulf Power Starts The Testing Of $645 million Scrubber Testing At Plant Crist Near Pensacola, Florida
Dec 10, 2009: Southern Company Shuts Its 1,152 MW Unit 1 At Vogtle Nuclear Power Station
Dec 09, 2009: Southern Company's 1,152 MW Unit 1 At Vogtle Nuclear Power Station Begins To Exit Outage And Increases Up To 3% Power
Dec 08, 2009: Southern Company Shuts Its 1,152 MW Unit 1 At Vogtle Nuclear Power Station
Nov 30, 2009: Southern Company's 851 MW Unit 1 At Farley Nuclear Power Station Soon To Operate At Full Capacity
Nov 24, 2009: Southern Company's 883 MW Unit 2 At Hatch Nuclear Power Station Increases Up To 94% Power
Nov 23, 2009: Southern Company's 883 MW Unit 2 At Hatch Nuclear Power Station Cut To 60% Power
Nov 16, 2009: Southern Company's 883 MW Unit 2 At Hatch Nuclear Power Station Returns To Full Power
Nov 10, 2009: Southern Company's 860 MW Unit 2 At Farley Nuclear Power Plant Exits Outage And Returns To Full Pwoer
Nov 09, 2009: Southern Company's 860 MW Unit 2 At Farley Nuclear Power Station Starts To Exit Outage And Increases Up To 12% Power
Nov 06, 2009: Southern Company Shuts Its 860 MW Unit 2 At Farley Nuclear Power Station
Nov 06, 2009: Southern Company's 883 MW Unit 2 At Hatch Nuclear Power Station Decreases To 62% Power
Oct 27, 2009: Southern Company Receives $165 Million Stimulus Funds For Smarter Energy Grid
Oct 26, 2009: Southern Company's 1,152 MW Unit 1 At Vogtle Nuclear Station Increases Up To 94% Power
Oct 19, 2009: Southern Company Appoints Henry A. Clark III To Its Board Of Directors
Oct 19, 2009: Southern Company's 1,152-MW Unit 1 At Vogtle Nuclear Power Station Exits Refueling Outage And Increases Up To 28% Power
Oct 08, 2009: Southern Company's 876 MW Unit 1 At Hatch Nuclear Power Station Increases Up To 98% Capacity
Oct 05, 2009: Southern Company's 876 MW Unit 1 At Hatch Nuclear Power Station Decreased To 57% Power
Sep 21, 2009: Southern Company Shuts Its 1,152 MW Unit 1 At Vogtle Nuclear Power Station
Sep 15, 2009: NRC Assigns Eddie Morris AS New Senior Resident Inspector To Hatch Nuclear Power Plant
Aug 27, 2009: Southern Company Appoints Carrie Kurlander As VP, Communications
Aug 10, 2009: Southern Company Applies For $362 Million In Federal Funds To Advance Smart Grid Initiatives
Aug 10, 2009: Southern Co. Applies For $362m Funding From DOE To Advance Its 'Smart Grid'
Jul 16, 2009: Southern Company’s 883 MW Unit 2 Georgia Hatch Reactor Increases Up To 90% Power
Jul 14, 2009: NRC Cites Southern Nuclear For Farley Nuclear Plant Emergency Plan Violation
Jul 13, 2009: Southern Company’s 883 MW Unit 2 Georgia Hatch Reactor Decreases To 75% Power
Jun 26, 2009: Southern Company’s 883 MW Unit 2 At Hatch Nuclear Power Station Increases Up To 76% Power
Jun 25, 2009: AEP, Southern Withdraw From FutureGen 'Clean-Coal' Project
Jun 24, 2009: Southern Company’s 883 MW Unit 1 At Hatch Nuclear Power Station Starts To Exit Outage And Increases Up To 1% Power
Jun 23, 2009: Southern Company's 883 MW Unit 2 Again Shut At Hatch Nuclear Power Station
Jun 22, 2009: Southern Company’s 883 MW Unit 1 At Hatch Nuclear Power Station Exits Outage And Increases Up To 20% power
Jun 02, 2009: DOE To Finalize $18.5 Billion In Loan Guarantees For New Nuclear Plants
May 28, 2009: Southern Company’s 883 MW Unit 2 At Hatch Nuclear Power Station Increases Up To 72% Power
May 27, 2009: Southern Company To Operate And Manage DOE’s National Carbon Capture Center
May 26, 2009: Southern Company’s Units 1 And 2 At Hatch Nuclear Power Station Exits Outage
May 22, 2009: Southern Company's 876 MW Unit 1 At Hatch Nuclear Power Station Starts To Exit Outage And Increases Up To 1% Power
May 21, 2009: Southern Company To Demonstrate KM-CDR Technology To Reduce GHG Emissions From Electric Generating Plant
May 11, 2009: Southern Company Pursues Local Incentives To Expand Its 925 MW Rowan County Power Station
May 11, 2009: Southern Company Shuts Its 876 MW Unit 1 At Hatch Nuclear Power Station
May 11, 2009: Southern Company's 851 MW Unit 1 At Farley Nuclear Power Station Increases Up To 79% Power
May 08, 2009: Southern Company’s 876 MW Unit 1 At Hatch Nuclear Power Station Exits Outage And Increases Up To 1% Power
May 07, 2009: DOE Narrows List Of Nuclear Plants For Loan Backing
May 07, 2009: Southern Company’s 851 MW Unit 1 At Farley Nuclear Power Station Exits Outage And Increases Up To 12% Power
May 04, 2009: Southern Company Shuts Its 876 MW Unit 1 At Hatch Nuclear Power Station
Apr 30, 2009: Southern Company Defends Plan To Construct 582 MW IGCC In Mississippi
Apr 03, 2009: Southern Company Shuts Its Unit 1 At Farley Nuclear Power Station, Unit 2 Returns To Service
Mar 30, 2009: Southern Company’s 860 MW Unit 2 At Farley Nuclear Power Station Exits Outage And Increases Up To 1% Power
Mar 23, 2009: Southern Company Shuts Its 860 MW Unit 2 At Farley Nuclear Power Station
Feb 09, 2009: Southern Company Shuts Its 883 MW Unit 2 Hatch Nuclear Power Station
Jan 28, 2009: Dynegy, NV Energy To Host Case Studies Lead By EPRI At natural Gas Combined Cycle Facilities Projects
Dec 22, 2008: Southern Company Appoints EVP And President Of External Affairs
Dec 18, 2008: Gulf Power To Buy Renewable Power From Bay County
Dec 08, 2008: Southern Company Elects New Board Member
Nov 26, 2008: Southern Company’s 876 MW Unit 1 At Hatch Nuclear Power Station Increases Up To 80% Power
Nov 26, 2008: Southern Company's 860 MW Unit 2 At Farley Nuclear Power Station Increases Up To 82% Power
Nov 25, 2008: Southern Company’s 876 MW Unit 1 At Hatch Nuclear Power Station Exits Outage And Increases Up To 20% Power
Nov 24, 2008: Southern Company Shuts Its 876 MW Unit 1 At Hatch Nuclear Power Station In Georgia
Nov 24, 2008: Southern Company's 860 MW Unit 2 At Farley Nuclear Power Station Exits An Outage And Increases Up To 41% Power
Nov 24, 2008: Southern Company’s 1,149 MW Unit 2 At Vogtle Nuclear Power Station Exits An Outage And Increased Up To 94% Power
Nov 21, 2008: Southern Company’s 851 MW Unit 1 At Farley Nuclear Power Station Starts To Exit Outage And Increases Up To 69% Power
Nov 20, 2008: Southern Company Shuts Its 851 MW Unit 1 At Farley Nuclear Power Station In Alabama
Nov 17, 2008: Southern Company Shuts Its 1,149 MW Vogtle Nuclear Power Station In Georgia
Nov 16, 2008: Gulf Power Launches New Energy Efficiency Program
Oct 27, 2008: Southern Company Increases Power At Its 1,149 MW Vogtle Unit 2 Nuclear Power Station
Oct 20, 2008: Southern Company’s 1,149 MW Vogtle 2 Nuclear Power Unit Starts To Exit Refueling Outage
Oct 20, 2008: Southern Company Shuts Its Unit 2 At Farley Nuclear Power Station In Alabama
Sep 15, 2008: Southern Company Shuts Down Vogtle 2 Nuclear Power Unit In Georgia For Refueling And Maintenance
Sep 15, 2008: Southern Company's Hatch 2 Nuclear Power Unit Slips To 85% Power In Georgia
Aug 27, 2008: Southern Nuclear Appoints New CEO
May 28, 2008: Southern Company To Invest $14 Billion On Utility Poles, Wires And Power Plants
Apr 23, 2008: Southern Company Appoints CFO For Its Subsidiary
Apr 07, 2008: Southern Company Appoints Director Of Federal Legislative Affairs
Mar 19, 2008: Southern Nuclear CEO To Retire
Feb 25, 2008: Southern Elects Vice President
Feb 25, 2008: Southern Company Elects VP Of Investor Relations
Feb 19, 2008: Southern Company Appoints VP, Internal Auditing
Jan 28, 2008: Southern Company Announces Senior Management Changes
Dec 07, 2007: Southern Company Elects New Board Members
Feb 26, 2007: Southern Company Elects New Board Member
Mar 21, 2006: Seminole Electric Signs PPA With Southern Company
Mar 07, 2011: GE To Provide Control Valves To Southern Company's Mississippi Power Kemper County Power Plant
Dec 08, 2010: Hayward Tyler Wins $5 Million Nuclear Orders In North America
May 26, 2010: Williams Partners Announces Contracts To Serve Growth In Southeast US
Apr 02, 2008: Toshiba Seeks Orders For 4 US Nuclear Plants
Appendix
Methodology
Contact Us
Disclaimer

List of Tables
Table 1: Southern Company, Key Facts
Table 2: Southern Company, Operational Metrics, Capacity
Table 3: Southern Company, Operational Metrics, Generation
Table 4: Southern Company, Operational Metrics, Sales
Table 5: Southern Company, Operational Metrics, Sales
Table 6: Southern Company, Solar PV Parks, United States
Table 7: Southern Company, Hydro Power Plants, United States
Table 8: Southern Company, Biomass Power Plants, United States
Table 9: Southern Company, Biogas Power Plants, United States
Table 10: Southern Company, Thermal Power Plants, United Arab Emirates
Table 11: Southern Company, Thermal Power Plants, United States
Table 12: Southern Company, Commercial Reactors, United States
Table 13: Major Products and Services
Table 14: Southern Company, SWOT Analysis
Table 15: Southern Company, Ratios based on current share price
Table 16: Southern Company, Annual Ratios
Table 17: Southern Company, Interim Ratios
Table 18: Southern Company, Key Employees
Table 19: Southern Company, Subsidiaries