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Lavazza SpA, Luigi in Hot Drinks (World)
Euromonitor International, June 2011, Pages: 39
Lavazza is synonymous with premium fresh coffee; however, it overly reliant on the Western European market and has trailed behind many other coffee brands with a more extensive geographic presence. Its recent investments in Latin America, Bulgaria and India have all been focused on foodservice as it aims to use foodservice to increase the profile for the Lavazza brand. It has also acquired a 7% stake in the US coffee pod system producer Green Mountain Coffee Roasters, attempting to build a stron...
The Lavazza SpA, Luigi in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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