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Retail Tissue in Australia
Euromonitor International, June 2011, Pages: 34
Retail tissue grew by 3% in value in 2010 to reach A$1.4 billion, down from 8% in 2009. Given the maturity of the category, this is still quite significant growth, driven for the most part by encouragement of consumers to choose premium tissues, which compete mostly on the dimension of softness, such as Kleenex Silk Touch in regards to facial tissues and Sorbent Velvet in relation to toilet paper.
The Retail Tissue in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cotton Wool/Buds/Pads, Incontinence, Kitchen Towels, Nappies/Diapers/Pants, Paper Tableware, Sanitary Protection, Tissues, Toilet Paper, Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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