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Viewing report
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World Video Server Market
Frost & Sullivan, May 2011, Pages: 135
This study covers the state of the World Video Server Market, examining drivers and restraints for growth, pricing, distribution, technology, demand and geographical trends. The market is further divided into three segments – cable, telco and broadcast. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares in each segment is performed, along with detailed profiles of the key vendors in the industry. The base year is 2010 with forecasts running through 2017.
This research service titled World Video Server Market provides market drivers, restraints, forecasts by geographic regions, as well as competitive and market share analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: cable video server, telco video server, and broadcast video server.
Demand Spike for HD and VOD Boosts Prospects for the World Video Server Market
The upsurge in demand for high definition (HD) and video on demand (VOD) content and services continues to spur growth in the world video server market. Broadcasters and cable/Internet protocol television (IPTV) operators have been migrating to all-digital networks, thus catering to their subscribers’ growing need for digital content. In 2010, the world video server market recovered well from the challenging macroeconomic conditions prevalent in 2009, and it is expected to maintain its upward trajectory. Increasing popularity and availability of HD content drives the demand for video servers. As broadcasters are shifting from analog to digital operations, they are also reallocating resources to accommodate growing consumer demand for HD content. HDTV ownership worldwide has accelerated in the last few years, largely due to declining prices. “The United States, Europe, Asia, and many other regions have embraced HD and are actively driving its adoption and promoting the benefits,” notes the analyst of this research service. “Local cable operators are increasingly upgrading their facilities to enable HD programming.”
These trends sweeping the marketplace are expected to heighten the demand for HD content worldwide, thus impacting investments from cable operators globally for HD-compatible video servers. Reacting to changing consumer preferences, major broadcasters such as BBC, ABC, CBC, CCTV, Fox, CNBC, CNN, and NBC are increasingly offering HD programming to increase their average revenue per user (ARPU). For multiple system operators (MSOs), digitization has meant that a large share of spectrum can be made available for HD services and other interactive applications.
High Investment Costs Dampen Market Momentum
Despite several signs of improvement in economic conditions, most markets worldwide are recovering at a slow pace. Furthermore, demand for video servers is on the lower side across the board, as broadcasters are wary about making new IT investments that are not vital to their business in the short term. Faced with decreasing margins and reduced budgets, broadcasters and MSOs have been cutting back on discretionary spending wherever possible since mid-2008. To maintain their competitive edge as well as leverage their expanded bandwidth and channel capacity, cable operators are increasingly offering a host of new services, including premium channels, VOD, pay per view, interactive games, and music. However, these real-time television services require huge investments on infrastructure and equipment. Cable operators face many challenges, such as synchronization of real-time services, ability to capture and analyze customer preferences, and support one-to-one marketing. It, therefore, makes it difficult for smaller cable operators with limited resources and limited financial capacity to launch such services.
Vendors supplying digital video distribution solutions need to take advantage of the worldwide drive to move television away from analog formats towards digital transmission. Broadcasters (and subsequently MSOs) are effectively required to upgrade their infrastructure including video server technology as part of the transition. “The United States achieved the switch to digital broadcasting in June 2009 with Western Europe not far behind,” says the analyst. “As the rest of Europe and several countries in Asia and Latin America aim for digital deadlines between 2012 and 2016, the demand for digital equipment such as servers should increase accordingly.”
The evolution in digital technology has led television broadcast facilities through a phase of transition. Analog to digital transmission and the transition to high-definition (HD) content have led to more opportunities for broadcasters, service providers, and equipment manufacturers. As a result, consumers now have access to more high quality audio and video content through diverse media such as cable, satellite, Internet protocol television (IPTV), mobile and Web-based networks.
Amongst the array of services available to the consumers today, personalized and interactive services such as video-on-demand (VOD) have transformed the way consumers watch television. The success of on-demand television has further led to the birth of more enhanced capabilities such as pause live TV, catch up TV, networked personal video recorders (NPVRs), and interactive advertising. This proliferation in content services is expected to drive broadcasters and service providers to install state-of-the-art technology products in their facilities, including video servers to ensure streaming of high-quality content into the homes of viewers. Video servers are critical broadcast equipment that facilitate and manage ingests, and processing and storage of videos, thus contributing to a wholesome viewing package for the end viewer.
Frost & Sullivan defines video server as a system comprising multiple inputs, outputs and internal or external storage, which is used as a content management and playout system that stores, processes, encodes, decodes and delivers video files over broadcast, cable and telco networks. For the purpose of this analysis, the market has been segmented into three segments:
- Cable video server market
- Telco video server market
- Broadcast video server market
The broadcast video server market can be further segmented into playout, sports, newsroom and studio markets.
This research does not include streaming servers used for applications such as Web or mobile video distribution.
This research aims to analyze the video server market, the demands of various application segments, drivers to growth, market restraints and challenges, technology and market trends, pricing, and revenue forecasts by application segments as well as geographic regions. Prices and revenues are presented in U.S. dollars.
This study covers the world video server market from 2009 to 2017 illustrating present and future growth.
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