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Product Insights: Global Tradeshow Update - LIWF 2011
Datamonitor, June 2011, Pages: 11
Introduction
The Global Tradeshow Update is The look back at the London International Wine Fair (LIWF). The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the wine and spirits sector, and also provides a summary of major products and innovations from the tradeshow.
Features and benefits
- Get the highlights from this year's London International Wine Fair (LIWF).
- Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
- Gain an insight into the mood of the industry through the opinion of key players.
Highlights
The London International Wine Fair (LIWF) saw packaging come to the fore, as producers focused on distinctive shapes and graphics to stand out from the crowd. A vodka pack in the shape of a diamond and a 'twisted' tequila bottle were among the launches picked out by the Product Launch Analytics team.
Your key questions answered
- What is the London International Wine Fair (LIWF)?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from the LIWF that I should be aware of?
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