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Commercial Fuel Card Services in Europe: Innovations and Issuer Benchmarking
Datamonitor, June 2011, Pages: 62
Introduction
Commercial Fuel Card Services in Europe is essential for existing fuel card issuers seeking to improve their own card proposition, as well as new entrants and suppliers to the market. Based on executive research with the leading issuers in Europe, the report benchmarks the additional services offered and introduces innovative commercial card offerings.
Features and benefits
- Support investment in additional card features by assessing your fuel card against rival card propositions across Europe.
- Understand the standard fuel cards services and features that ideally have to be provided for fleet managers when entering the fuel cards market.
- Whether you are an established or new issuer, benchmark your services, uncover what differentiates your offer and learn how to promote your card.
- Identify which card issuers have a limited offer and require support to enhance their proposition with a view to providng them with assistance.
- Glean ideas for additional card services by uncovering some of the initiatives adopted by leading fuel card issuers across Europe.
Highlights
Pan-European cards, including the euroShell card and Routex partners typically feature services designed for drivers of larger vehicles, typically above 3.5 tonnes. Pan-European cards can be used at service station shops and motorway tolls, feature comprehensive reporting tools and offer net of VAT invoicing and tax recovery services.
Much of the innovation in fuel card services and features is by independent non-oil company affiliated players such as Arval, Travelcard, MTC and CCS which are organized on a domestic or regional level. Such players offer additional services including telematics, mobile phone apps and subscription-based vehicle servicing.
Increasingly card resellers are better at promoting the features and benefits of fuel cards than the card issuers themselves. Many card issuers need to embrace new and innovative additional card features and do more to promote their services, especially those that differentiate them from their competitors.
Your key questions answered
- How do the additional services offered on my card compare with my rivals? Are there any new card services we should consider introducing?
- What are fuel card issuers such as Lukoil, UTA and DKV offering in terms of on-the-road services, security services, management control and reporting?
- Which card issuers offer emissions reporting and how have they marketed this? Which card issuers offer exception reporting and alerts?
- Which card issuers can I help to enhance their offer by providing services such as parking facilities or a mobile phone app?
- Are there any gaps in the offerings of card issuers such as Shell, BP, Statoil, OMV, MOL, Q8, Repsol, Cepsa, Travelcard, MTC, Grupa Lotos and Topaz?
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