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Global Retail CIO Survey 2011
Martec International, Feb 2011, Pages: 19
Based on research with over 130 CIOs worldwide, the 2011 Global Retail CIO Survey delivers fresh and up to the minute insight into how retailers across the Americas and Europe are shaping their technology strategies in the face of economic and market pressures.
From Store Operations to IT and Data Architecture, the Survey explores all the main areas of a retailer’s business to benchmark technologies already in use, plans for the future, plus IT spend and investment.
Major trends emerging from the research include:
- Reduced IT budgets are now the new “normal”
- Retailers’ number one business issue is the economy
- Companies are investing in systems to help them get closer to their customers across sales channels
- Retailers are reacting to increased raw materials and transport costs by investing in technology to reduce inventory holding costs, optimize order frequency and minimize logistics costs
- New this year is breakout analysis on mid-size retailers – those with sales of US$50-499 million.
- The survey incorporates the views of 136 retailers from across 26 countries in the Americas and Europe whose combined sales represent US$555 billion or 8% of the total market.
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