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Poland Food and Drink Report Q3 2011
Business Monitor International, June 2011, Pages: 98
Poland Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Poland's food and drink industry.
Poland remains in pole position in our latest business environment ratings for the Central and Eastern Europe (CEE) region, which ranks the 15 main markets. Underlining BMI’s economic preference for domestic demand stories, Poland – in addition to Russia, Hungary and Turkey – continues to be one of our favourite markets from a long-term domestic demand point of view, which is expected to provide a solid base for dynamic growth of food and drink consumption values, especially given the expansion of modern retail formats. Additionally, Poland is seen as the most balanced regional market, with its risk and reward profiles broadly comparable.
Headline Industry Data
- 2011 per capita food consumption growth in local currency = 7.98%; forecast compound annual growth to 2015 = 7.10%.
- 2011 beer volume sales = 0.84%; forecast compound annual growth to 2015 = 1.30%.
- 2011 mass grocery retail sales = 12.85%; forecast compound annual growth to 2015 = 11.50%.
Key Company Trends
Retail Flying – BMI has had a very constructive view on Polish retail for quite some time now. On the macro side, the country has done so well over the past few years, having avoided the kind of cataclysmic downturn in consumer spending that hit so much of emerging Europe in the aftermath of the global financial crisis. This has of course been retail positive with the growth trends that were picking up such a head of steam before the downturn having not been overly affected, but helped by the fact that most Poles are pretty keen on discount stores.
A discussion about Poland, retail and growth takes us to Portugal first where the owner of Poland's lead discounter Biedronka is based. Jerónimo Martins bought Biedronka in 1997 in what can now only be described as a masterstroke. If Jerónimo has managed to thoroughly outperform Portugal's PSI20 index (of which it makes up 12.2%) over the past year, as the first chart illustrates, then this is thanks largely to Poland. As the third chart shows, Poland has been the clear focus with its contribution to overall sales gazumping Portugal's over the past few years.
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